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Fit Me Natural Finish Concealer 011 Vanilla dupes and alternatives Maybelline

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Dior Forever Skin Correct Full-Coverage Concealer 2WP Warm Peach

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
011 VanillaChange shade
Depth and undertone: Very fair
Finish and coverage: Natural finish
The match
Dior
2WP Warm Peach
Depth and undertone: Fair · Warm · peach
Finish and coverage: Natural · Full coverage
Shade match
78out of 100
Colour
79
Depth
84
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $31.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 10.5 Light

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
011 VanillaChange shade
Depth and undertone: Very fair
Finish and coverage: Natural finish
The match
IT Cosmetics
10.5 Light
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Full coverage
Overall match
76out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
68
Best price
$30SephoraSephora
Costs $19.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 75
    $30SephoraSephoraCosts $19.01 more

    Matches: Same natural finishClaims long-wearingClaims not settling into lines

    Differences: Slightly deeperDoes not claim a lightweight feel

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Fair
    Shade match 73
    $12Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    No material differences in the data we have.

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Low confidence· Digital match

    View match
  3. Shade match 74
    $42SephoraSephoraCosts $31.01 more

    Matches: Same natural finishClaims 24-hour wearClaims transfer resistance

    Differences: Does not claim a lightweight feelNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 73
    $42SephoraSephoraCosts $31.01 more

    Matches: Same natural finishClaims 24-hour wearClaims transfer resistance

    Differences: Slightly deeperDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with warm undertones

    Medium confidence· Digital match

    View match
  5. Shade match 69
    $42Ulta BeautyUlta Beauty(product price)Costs $31.01 more

    Matches: Same natural finishClaims 24-hour wearClaims transfer resistance

    Differences: Slightly deeperDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 011 Vanilla (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Light Beige 118

    Maybelline Fit Me Matte + Poreless Foundation, shade Light Beige 118

    • Looks identical
    • Very fair · Warm undertone

    $11.99

Closest foundations

  1. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Fair

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Fair

    • Looks identical
    • Very fair · Warm · yellow undertone

    $39

  2. Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation

    05 Porcelain

    Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation, shade 05 Porcelain

    • Looks identical
    • Very fair · Cool · pink undertone

    $22

  3. NARS Natural Radiant Longwear Foundation

    Lima

    NARS Natural Radiant Longwear Foundation, shade Lima

    • Looks identical
    • Very fair · Neutral undertone

    $55

  4. Kryolan Professional Makeup Digital Complexion Fluid Foundation

    Y 22

    Kryolan Professional Makeup Digital Complexion Fluid Foundation, shade Y 22

    • Looks identical
    • Very fair

    $46.90

  5. Tarte Maracuja Juicy Glow Tint

    16B Fair-Light Beige

    Tarte Maracuja Juicy Glow Tint, shade 16B Fair-Light Beige

    • Looks identical
    • Very fair · Cool · pink undertone

    $42

  6. NARS Natural Matte Longwear Foundation

    GOBI

    NARS Natural Matte Longwear Foundation, shade GOBI

    • Looks identical
    • Very fair · Warm · yellow undertone

    $55

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Correct Full-Coverage Concealer in 2WP Warm Peach, against Maybelline Fit Me Natural Finish Concealer in 011 Vanilla. Every attribute compared, with its share of the score.

ComparedYour shade011 VanillaClosest shade match2WP Warm PeachScore
Shade match55% of overall78
Colour79#fcdbb7#f5cda9Close colourColour difference 3.7 (0 is identical)
Depth84Very fairFairSome differenceDepth difference: 6.2
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormalMarketed for different skin types
Overall match 74/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Correct Full-Coverage Concealer in 2WP Warm Peach.

Same or better

  • Same natural finish
  • Claims 24-hour wear
  • Claims transfer resistance

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light, against Maybelline Fit Me Natural Finish Concealer in 011 Vanilla. Every attribute compared, with its share of the score.

ComparedYour shade011 VanillaClosest overall alternative10.5 LightScore
Shade match55% of overall76
Colour73#fcdbb7#f7dec8Close colourColour difference 4.5 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 76/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light.

Same or better

  • Same natural finish
  • Claims long-wearing
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Dior Forever Skin Correct Full-Coverage Concealer 2WP Warm Peach

Match price
$42Ulta BeautyUlta Beauty
Costs $31.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 10.5 Light

Best price
$30SephoraSephora
Costs $19.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.