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Fit Me Natural Finish Concealer 011 Vanilla dupes and alternatives Maybelline

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc.

  • 4 matches have no coverage listed and are not shown.

Closest shade match: NARS Soft Matte Complete Concealer Café Con Leche

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
011 VanillaChange shade
Depth and undertone: Very fair
Finish and coverage: Natural finish
The match
NARS
Café Con Leche
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Medium coverage
Shade match
87out of 100
Colour
92
Depth
92
Undertone
70
Best price
$36SephoraSephora
Costs $25.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 0W1

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
011 VanillaChange shade
Depth and undertone: Very fair
Finish and coverage: Natural finish
The match
Laura Mercier
0W1
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Medium coverage
Overall match
77out of 100
Shade (Shade match)
74
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
68
Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 18 Cream Whip
    Shade match 85
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 04 Bone
    Shade match 83
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 10 Alabaster
    Shade match 83
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 08 Linen
    Shade match 82
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Fair
    Shade match 73
    $12Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    No material differences in the data we have.

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Low confidence· Digital match

    View match
  6. #8 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 38 Stone
    Shade match 76
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Slightly deeperNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Not marketed for sensitive skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 20 Fair
    Shade match 75
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Slightly deeperNot marketed for sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Not marketed for sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 28 Ivory
    Shade match 74
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Slightly deeperNot marketed for sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Not marketed for sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 70
    $32SephoraSephoraCosts $21.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Slightly deeperNot marketed for sensitive skin

    Score details
    Shade match
    70
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Not marketed for sensitive skin

    Retailer shade note: fair with golden-olive undertones

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Soft Matte Complete Concealer

    Nougatine
    Shade match 85
    $36SephoraSephoraCosts $25.01 more

    Matches: Very close colourClaims a blurring effectClaims 12-hour wear

    Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: L2.2 - Light with warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 011 Vanilla (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Light Beige 118

    Maybelline Fit Me Matte + Poreless Foundation, shade Light Beige 118

    • Looks identical
    • Very fair · Warm undertone

    $11.99

Closest foundations

  1. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Fair

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Fair

    • Looks identical
    • Very fair · Warm · yellow undertone

    $39

  2. Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation

    05 Porcelain

    Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation, shade 05 Porcelain

    • Looks identical
    • Very fair · Cool · pink undertone

    $22

  3. NARS Natural Radiant Longwear Foundation

    Lima

    NARS Natural Radiant Longwear Foundation, shade Lima

    • Looks identical
    • Very fair · Neutral undertone

    $55

  4. Kryolan Professional Makeup Digital Complexion Fluid Foundation

    Y 22

    Kryolan Professional Makeup Digital Complexion Fluid Foundation, shade Y 22

    • Looks identical
    • Very fair

    $46.90

  5. Tarte Maracuja Juicy Glow Tint

    16B Fair-Light Beige

    Tarte Maracuja Juicy Glow Tint, shade 16B Fair-Light Beige

    • Looks identical
    • Very fair · Cool · pink undertone

    $42

  6. NARS Natural Matte Longwear Foundation

    GOBI

    NARS Natural Matte Longwear Foundation, shade GOBI

    • Looks identical
    • Very fair · Warm · yellow undertone

    $55

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Soft Matte Complete Concealer in Café Con Leche, against Maybelline Fit Me Natural Finish Concealer in 011 Vanilla. Every attribute compared, with its share of the score.

ComparedYour shade011 VanillaClosest shade matchCafé Con LecheScore
Shade match55% of overall87
Colour92#fcdbb7#f2d4b2Very close colourColour difference 1.9 (0 is identical)
Depth92Very fairVery fairSameDepth difference: 3.9
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared51
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 67/100Shade match 87/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Café Con Leche.

Same or better

  • Very close colour
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines

Different

  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0W1, against Maybelline Fit Me Natural Finish Concealer in 011 Vanilla. Every attribute compared, with its share of the score.

ComparedYour shade011 VanillaClosest overall alternative0W1Score
Shade match55% of overall74
Colour72#fcdbb7#f5ceb1Close colourColour difference 4.6 (0 is identical)
Depth86Very fairFairCloseDepth difference: 5.6
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveDry, normal, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 77/100Shade match 74/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0W1.

Same or better

  • Same natural finish
  • Claims 16-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

NARS Soft Matte Complete Concealer Café Con Leche

Best price
$36SephoraSephora
Costs $25.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 0W1

Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.