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Fit Me Natural Finish Concealer 015 Light dupes and alternatives Maybelline

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, without silicones.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Fair

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
015 LightChange shade
Depth and undertone: Very fair
Finish and coverage: Natural finish
The match
NYX Professional Makeup
Fair
Depth and undertone: Very fair
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
78
Wear (Wear & performance)
66
Skin (Skin suitability)
50
Shade match
92out of 100
Colour
99
Depth
99
Undertone
70
Low confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 015 Light (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Ivory 115

    Maybelline Fit Me Matte + Poreless Foundation, shade Ivory 115

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $11.99

Closest foundations

  1. Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation

    312

    Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation, shade 312

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $11.19

  2. Tower 28 Beauty SunnyDays Skin Tint

    13 La Cienega

    Tower 28 Beauty SunnyDays Skin Tint, shade 13 La Cienega

    • Looks identical
    • Very fair · Neutral undertone

    $32

  3. CoverGirl Simply Ageless Skin Perfector Essence Foundation

    Light

    CoverGirl Simply Ageless Skin Perfector Essence Foundation, shade Light

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $21.49

  4. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    1N2 Vanille

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 1N2 Vanille

    • Looks identical
    • Very fair · Neutral undertone

    $54

  5. Sephora Collection Best Skin Ever Matte Powder Foundation

    08N Light

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 08N Light

    • Looks identical
    • Very fair · Neutral undertone

    $24

  6. Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint

    110 P

    Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint, shade 110 P

    • Looks identical
    • Fair · Cool · pink undertone

    $24

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair, against Maybelline Fit Me Natural Finish Concealer in 015 Light. Every attribute compared, with its share of the score.

ComparedYour shade015 LightClosest matchFairScore
Shade match55% of overall92
Colour99#fdd1b2#ffd2b3Looks identicalColour difference 0.4 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 92/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs moderate

Where to buy Fair

Best price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.