Beautler.Your beauty butler

Fit Me Natural Finish Concealer 020 Sand dupes and alternatives Maybelline

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 32

Only showing matches with medium coverage, with a matte finish, without talc.

  • 4 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 220 Buff C

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
020 SandChange shade
Depth and undertone: Fair
Finish and coverage: Natural finish
The match
Lancôme
220 Buff C
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
Overall match
71out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
51
Wear (Wear & performance)
54
Skin (Skin suitability)
73
Shade match
84out of 100
Colour
86
Depth
95
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $21.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 020 Sand (Fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Dewy + Smooth Foundation

    Light Beige

    Maybelline Fit Me Dewy + Smooth Foundation, shade Light Beige

    • Looks identical
    • Fair · Warm undertone

    $11.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Sephora Collection Best Skin Ever Liquid Foundation

    13N

    Sephora Collection Best Skin Ever Liquid Foundation, shade 13N

    • Looks identical
    • Fair · Neutral undertone

    $24

    SephoraView at Sephora
  2. Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick

    3

    Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick, shade 3

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $40

    SephoraView at Sephora
  3. Sephora Collection Best Skin Ever Matte Powder Foundation

    15N Light

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 15N Light

    • Looks identical
    • Fair · Neutral undertone

    $24

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    1W1 Cashmere

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 1W1 Cashmere

    • Looks identical
    • Fair · Warm undertone

    $54

    Ulta BeautyView at Ulta Beauty
  5. Urban Decay Face Bond Self Setting Waterproof Foundation

    12

    Urban Decay Face Bond Self Setting Waterproof Foundation, shade 12

    • Looks identical
    • Fair · Neutral undertone

    $40

    SephoraView at Sephora
  6. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    5L

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 5L

    • Looks identical
    • Fair · Warm · golden undertone

    $47

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 220 Buff C, against Maybelline Fit Me Natural Finish Concealer in 020 Sand. Every attribute compared, with its share of the score.

ComparedYour shade020 SandClosest match220 Buff CScore
Shade match55% of overall84
Colour86#f8c69b#ebc39cVery close colourColour difference 2.8 (0 is identical)
Depth95FairLightCloseDepth difference: 2.8
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared51
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73SensitiveDry, combination, sensitiveBoth marketed for sensitive skin
Overall match 71/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 220 Buff C.

Same or better

  • Very close colour
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 220 Buff C

Best price
$32SephoraSephora
Costs $21.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.