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Fit Me Natural Finish Concealer 020 Sand dupes and alternatives Maybelline

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Serum0

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches with medium to full coverage, without talc.

  • 4 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 4 Fair

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
020 SandChange shade
Depth and undertone: Fair
Finish and coverage: Natural finish
The match
Charlotte Tilbury
4 Fair
Depth and undertone: Fair · Neutral
Finish and coverage: Radiant · Medium-full coverage
Overall match
70out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
50
Wear (Wear & performance)
60
Skin (Skin suitability)
0
Shade match
88out of 100
Colour
93
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$36Ulta BeautyUlta Beauty
Costs $25.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 020 Sand (Fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Dewy + Smooth Foundation

    Light Beige

    Maybelline Fit Me Dewy + Smooth Foundation, shade Light Beige

    • Looks identical
    • Fair · Warm undertone

    $11.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Sephora Collection Best Skin Ever Liquid Foundation

    13N

    Sephora Collection Best Skin Ever Liquid Foundation, shade 13N

    • Looks identical
    • Fair · Neutral undertone

    $24

    SephoraView at Sephora
  2. Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick

    3

    Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick, shade 3

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $40

    SephoraView at Sephora
  3. Sephora Collection Best Skin Ever Matte Powder Foundation

    15N Light

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 15N Light

    • Looks identical
    • Fair · Neutral undertone

    $24

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    1W1 Cashmere

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 1W1 Cashmere

    • Looks identical
    • Fair · Warm undertone

    $54

    Ulta BeautyView at Ulta Beauty
  5. Urban Decay Face Bond Self Setting Waterproof Foundation

    12

    Urban Decay Face Bond Self Setting Waterproof Foundation, shade 12

    • Looks identical
    • Fair · Neutral undertone

    $40

    SephoraView at Sephora
  6. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    5L

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 5L

    • Looks identical
    • Fair · Warm · golden undertone

    $47

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 4 Fair, against Maybelline Fit Me Natural Finish Concealer in 020 Sand. Every attribute compared, with its share of the score.

ComparedYour shade020 SandClosest match4 FairScore
Shade match55% of overall88
Colour93#f8c69b#f5caa2Very close colourColour difference 1.9 (0 is identical)
Depth98FairFairSameDepth difference: 1.2
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableNot listedMedium-fullNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveDry, normalMarketed for different skin types
Overall match 70/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 4 Fair.

Same or better

  • Very close colour
  • Claims a skin-like finish
  • Claims 16-hour wear
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy 4 Fair

Match price
$36Ulta BeautyUlta Beauty
Costs $25.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.