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Fit Me Natural Finish Concealer 030 Honey dupes and alternatives Maybelline

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Medium0
  • Medium to full0
  • Full1

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, without silicones.

  • 2 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 23.5 Medium Amber

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
030 HoneyChange shade
Depth and undertone: Light medium · Warm
Finish and coverage: Natural finish
The match
IT Cosmetics
23.5 Medium Amber
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Full coverage
Overall match
78out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
68
Shade match
80out of 100
Colour
70
Depth
86
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $19.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 030 Honey (Light medium · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Golden 312

    Maybelline Fit Me Matte + Poreless Foundation, shade Golden 312

    • Very close colour
    • Light medium · Warm · golden undertone

    $11.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    P5

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade P5

    • Looks identical
    • Light medium · Warm · peach undertone

    $52

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    6W1 Sandalwood

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 6W1 Sandalwood

    • Looks identical
    • Light medium · Warm · golden undertone

    $52

    Ulta BeautyView at Ulta Beauty
  3. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Warm 1

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Warm 1

    • Very close colour
    • Light medium · Warm undertone

    $49

    Ulta BeautyView at Ulta Beauty
  4. NARS Natural Matte Longwear Foundation

    SAHEL

    NARS Natural Matte Longwear Foundation, shade SAHEL

    • Very close colour
    • Light medium · Warm · peach undertone

    $55

    SephoraView at Sephora
  5. Maybelline Fit Me Dewy + Smooth Foundation

    Warm Honey

    Maybelline Fit Me Dewy + Smooth Foundation, shade Warm Honey

    • Very close colour
    • Light medium · Warm undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Cushion Foundation

    257 Warm

    L'Oréal Paris Infallible Cushion Foundation, shade 257 Warm

    • Very close colour
    • Light medium · Warm undertone

    $19.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 23.5 Medium Amber, against Maybelline Fit Me Natural Finish Concealer in 030 Honey. Every attribute compared, with its share of the score.

ComparedYour shade030 HoneyClosest match23.5 Medium AmberScore
Shade match55% of overall80
Colour70#eeaa75#d6a476Close colourColour difference 4.9 (0 is identical)
Depth86Light mediumMedium lightCloseDepth difference: 5.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 78/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 23.5 Medium Amber.

Same or better

  • Same warm undertone
  • Same natural finish
  • Claims long-wearing
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy 23.5 Medium Amber

Best price
$30SephoraSephora
Costs $19.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.