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Fit Me Natural Finish Concealer 030 Honey dupes and alternatives Maybelline

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Kosas Revealer Super Creamy + Brightening Concealer Tone 6.8 W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
030 HoneyChange shade
Depth and undertone: Light medium · Warm
Finish and coverage: Natural finish
The match
Kosas
Tone 6.8 W
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Radiant · Medium coverage
Shade match
95out of 100
Colour
91
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $21.01 more

Your shade $10.99 at Ulta Beauty

Closest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Golden

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
030 HoneyChange shade
Depth and undertone: Light medium · Warm
Finish and coverage: Natural finish
The match
NYX Professional Makeup
Golden
Depth and undertone: Light · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
78
Wear (Wear & performance)
66
Skin (Skin suitability)
50
Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Tan
    Shade match 87
    $12Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Low confidence· Digital match

    View match
  2. Shade match 80
    $30SephoraSephoraCosts $19.01 more

    Matches: Same warm undertoneSame natural finishClaims long-wearing

    Differences: Slightly deeperDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Costs $31.01 more

    Matches: Same warm undertoneSame natural finishClaims 24-hour wear

    Differences: Does not claim a lightweight feelNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: medium skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $36Ulta BeautyUlta BeautyCosts $25.01 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Slightly lighterRadiant rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $36Ulta BeautyUlta Beauty(product price)Costs $25.01 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims 16-hour wear

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    60
    Skin suitability
    0

    Looks identical · Radiant · Medium-full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: medium with yellow/neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 71
    $42SephoraSephoraCosts $31.01 more

    Matches: Same natural finishClaims 24-hour wearClaims transfer resistance

    Differences: Slightly lighterNeutral rather than warm undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: light medium skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 030 Honey (Light medium · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Golden 312

    Maybelline Fit Me Matte + Poreless Foundation, shade Golden 312

    • Very close colour
    • Light medium · Warm · golden undertone

    $11.99

Closest foundations

  1. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    P5

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade P5

    • Looks identical
    • Light medium · Warm · peach undertone

    $52

  2. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    6W1 Sandalwood

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 6W1 Sandalwood

    • Looks identical
    • Light medium · Warm · golden undertone

    $52

  3. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Warm 1

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Warm 1

    • Very close colour
    • Light medium · Warm undertone

    $49

  4. NARS Natural Matte Longwear Foundation

    SAHEL

    NARS Natural Matte Longwear Foundation, shade SAHEL

    • Very close colour
    • Light medium · Warm · peach undertone

    $55

  5. Maybelline Fit Me Dewy + Smooth Foundation

    Warm Honey

    Maybelline Fit Me Dewy + Smooth Foundation, shade Warm Honey

    • Very close colour
    • Light medium · Warm undertone

    $11.99

  6. L'Oréal Paris Infallible Cushion Foundation

    257 Warm

    L'Oréal Paris Infallible Cushion Foundation, shade 257 Warm

    • Very close colour
    • Light medium · Warm undertone

    $19.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 6.8 W, against Maybelline Fit Me Natural Finish Concealer in 030 Honey. Every attribute compared, with its share of the score.

ComparedYour shade030 HoneyClosest shade matchTone 6.8 WScore
Shade match55% of overall95
Colour91#eeaa75#e7a97cVery close colourColour difference 2.1 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.2
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 71/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 6.8 W.

Same or better

  • Very close colour
  • Same warm undertone
  • Claims a skin-like finish

Different

  • Radiant finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Why the closest overall alternative works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Golden, against Maybelline Fit Me Natural Finish Concealer in 030 Honey. Every attribute compared, with its share of the score.

ComparedYour shade030 HoneyClosest overall alternativeGoldenScore
Shade match55% of overall92
Colour88#eeaa75#efb27bVery close colourColour difference 2.6 (0 is identical)
Depth95Light mediumLightCloseDepth difference: 3.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Golden.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs moderate

Where to buy

Closest shade match

Kosas Revealer Super Creamy + Brightening Concealer Tone 6.8 W

Best price
$32SephoraSephora
Costs $21.01 more

Your shade $10.99 at Ulta Beauty

Closest overall alternative

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Golden

Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.