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Fit Me Natural Finish Concealer 050 Café dupes and alternatives Maybelline

Tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 19NC

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
050 CaféChange shade
Depth and undertone: Tan
Finish and coverage: Natural finish
The match
Milk Makeup
19NC
Depth and undertone: Tan · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
78
Wear (Wear & performance)
54
Skin (Skin suitability)
50
Shade match
90out of 100
Colour
97
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $19.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $42SephoraSephoraCosts $31.01 more

    Matches: Very close colourSame natural finishClaims 24-hour wear

    Differences: Does not claim a lightweight feelNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden
    Shade match 81
    $12Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    No material differences in the data we have.

    Score details
    Shade match
    81
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Low confidence· Digital match

    View match
  3. Shade match 76
    $30SephoraSephoraCosts $19.01 more

    Matches: Same natural finishClaims long-wearingClaims not settling into lines

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 75
    $30SephoraSephoraCosts $19.01 more

    Matches: Same natural finishClaims long-wearingClaims not settling into lines

    Differences: Slightly lighterDoes not claim a lightweight feel

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  5. #6 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Caramel
    Shade match 77
    $12Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    Differences: Slightly lighter

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter

    Medium confidence· Digital match

    View match
  6. Shade match 79
    $42SephoraSephoraCosts $31.01 more

    Matches: Same natural finishClaims 24-hour wearClaims transfer resistance

    Differences: Does not claim a lightweight feelNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 72
    $30SephoraSephoraCosts $19.01 more

    Matches: Same natural finishClaims long-wearingClaims not settling into lines

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    68

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 76
    $42SephoraSephoraCosts $31.01 more

    Matches: Same natural finishClaims 24-hour wearClaims transfer resistance

    Differences: Slightly deeperDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 77
    $30Ulta BeautyUlta Beauty(product price)Costs $19.01 more

    Matches: Same natural finishClaims a skin-like finishClaims long-wearing

    No material differences in the data we have.

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Retailer shade note: deep tan with warm undertones

    Medium confidence· Digital match

    View match
  10. Shade match 67
    $30Ulta BeautyUlta Beauty(product price)Costs $19.01 more

    Matches: Same natural finishClaims long-wearingClaims not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperDoes not claim a lightweight feel

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    68

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  11. #12 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4
    Shade match 80
    $22SephoraSephoraCosts $11.01 more

    Matches: Claims long-wearingClaims not settling into linesBoth claim a lightweight feel

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    80
    Finish & visual result
    56
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: peach undertone

    Low confidence· Digital match

    View match
  12. Shade match 88
    $31Ulta BeautyUlta Beauty(product price)Costs $20.01 more

    Matches: Very close colourClaims long-wearingClaims not settling into lines

    Differences: Luminous rather than natural finish

    Score details
    Shade match
    88
    Finish & visual result
    34
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Luminous rather than natural finish

    Retailer shade note: for dark cool skin with red undertones

    Low confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 050 Café (Tan) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Coconut 355

    Maybelline Fit Me Matte + Poreless Foundation, shade Coconut 355

    • Looks identical
    • Tan · Neutral undertone

    $11.99

Closest foundations

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4Y60 - Warm Almond

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4Y60 - Warm Almond

    • Looks identical
    • Tan · Warm · golden undertone

    $49

  2. Hourglass Veil Hydrating Skin Tint Foundation

    14

    Hourglass Veil Hydrating Skin Tint Foundation, shade 14

    • Looks identical
    • Tan · Neutral · neutral golden undertone

    $49

  3. Tarte Timeless Hydrating Foundation

    49W Tan-Deep Warm

    Tarte Timeless Hydrating Foundation, shade 49W Tan-Deep Warm

    • Looks identical
    • Tan · Warm undertone

    $42

  4. R.E.M. Beauty Sweetener Foundation

    tan 8 c

    R.E.M. Beauty Sweetener Foundation, shade tan 8 c

    • Looks identical
    • Tan · Cool undertone

    $35

  5. NARS Pure Radiant Tinted Moisturizer SPF 30

    Havana

    NARS Pure Radiant Tinted Moisturizer SPF 30, shade Havana

    • Looks identical
    • Tan · Warm undertone

    $50

  6. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    440 Medium Deep

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 440 Medium Deep

    • Looks identical
    • Tan · Cool undertone

    $52

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 19NC, against Maybelline Fit Me Natural Finish Concealer in 050 Café. Every attribute compared, with its share of the score.

ComparedYour shade050 CaféClosest match19NCScore
Shade match55% of overall90
Colour97#b7744d#b8774fLooks identicalColour difference 1.1 (0 is identical)
Depth98TanTanSameDepth difference: 1.3
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 80/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 19NC.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy 19NC

Match price
$30Ulta BeautyUlta Beauty
Costs $19.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.