Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
9 of 30 matches
Only showing matches without silicones.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $10.99 at Ulta Beauty
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $10.99 at Ulta Beauty
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $1.01 moreMatches: Very close colourSame natural finishClaims a skin-like finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1.01 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly deeper
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Same neutral undertoneSame natural finishClaims long-wearing
Differences: Slightly lighterDoes not claim a lightweight feel
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Does not claim a lightweight feel
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty(product price)Costs $19.01 moreMatches: Same neutral undertoneSame natural finishClaims a skin-like finish
No material differences in the data we have.
Close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Same neutral undertoneSame natural finishClaims 24-hour wear
Differences: Slightly lighterDoes not claim a lightweight feelNot marketed for sensitive skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperSlightly cooler undertoneDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Does not claim a lightweight feel
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Same neutral undertoneClaims long-wearingClaims not settling into lines
Differences: Radiant rather than natural finish
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: neutral undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraThe closest shade to Maybelline Fit Me Natural Finish Concealer Dark Coffee (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Deep Bronze 370
$11.99
NC63
$46
Deep 60 Neutral
$42
Dark Deep 33 Neutral
$41
DPN1
$28
N10 Neutral Deep
$13.99
B160
$69
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 15, against Maybelline Fit Me Natural Finish Concealer in Dark Coffee. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 15.
11 shared ingredients; weighted similarity 32%. Ingredients only affect results through the filters.
Dior Forever Skin Correct Full-Coverage Concealer in 9 Neutral, against Maybelline Fit Me Natural Finish Concealer in Dark Coffee. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Forever Skin Correct Full-Coverage Concealer in 9 Neutral.
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 15
SephoraYour shade $10.99 at Ulta Beauty
Dior Forever Skin Correct Full-Coverage Concealer 9 Neutral
SephoraYour shade $10.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
