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Fit Me Natural Finish Concealer 040 Caramel dupes and alternatives Maybelline

Medium light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

  • Liquid0
  • Serum0

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Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches with medium to full coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 7.5 Medium

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
040 CaramelChange shade
Depth and undertone: Medium light
Finish and coverage: Natural finish
The match
Charlotte Tilbury
7.5 Medium
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Medium-full coverage
Overall match
69out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
50
Wear (Wear & performance)
60
Skin (Skin suitability)
0
Shade match
86out of 100
Colour
91
Depth
94
Undertone
70
Low confidence· Digital matchWhy it matches
Match price
$36Ulta BeautyUlta Beauty
Costs $25.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 040 Caramel (Medium light) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Warm Honey 322

    Maybelline Fit Me Matte + Poreless Foundation, shade Warm Honey 322

    • Looks identical
    • Medium light · Warm undertone

    $11.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Dior Forever Skin Perfect 24H Multi-Use Foundation Stick

    4W Warm

    Dior Forever Skin Perfect 24H Multi-Use Foundation Stick, shade 4W Warm

    • Looks identical
    • Medium light · Warm · golden undertone

    $58

    SephoraView at Sephora
  2. Hourglass Illusion Luminous Glow Foundation SPF 30

    9

    Hourglass Illusion Luminous Glow Foundation SPF 30, shade 9

    • Looks identical
    • Medium light · Warm · peach undertone

    $60

    SephoraView at Sephora
  3. Tower 28 Beauty SunnyDays Skin Tint

    25 Ocean Park

    Tower 28 Beauty SunnyDays Skin Tint, shade 25 Ocean Park

    • Looks identical
    • Medium light · Warm undertone

    $32

    SephoraView at Sephora
  4. CoverGirl Simply Ageless Skin Perfector Essence Foundation

    Medium

    CoverGirl Simply Ageless Skin Perfector Essence Foundation, shade Medium

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $21.49

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Cushion Foundation

    260 Warm

    L'Oréal Paris Infallible Cushion Foundation, shade 260 Warm

    • Looks identical
    • Medium light · Warm undertone

    $19.99

    Ulta BeautyView at Ulta Beauty
  6. Chanel N°1 DE CHANEL Revitalizing Foundation

    BD111

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BD111

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $81

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 7.5 Medium, against Maybelline Fit Me Natural Finish Concealer in 040 Caramel. Every attribute compared, with its share of the score.

ComparedYour shade040 CaramelClosest match7.5 MediumScore
Shade match55% of overall86
Colour91#e6a172#eca875Very close colourColour difference 2.2 (0 is identical)
Depth94Medium lightLight mediumCloseDepth difference: 3.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableNot listedMedium-fullNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveDry, normalMarketed for different skin types
Overall match 69/100Shade match 86/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 7.5 Medium.

Same or better

  • Very close colour
  • Claims a skin-like finish
  • Claims 16-hour wear
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy 7.5 Medium

Match price
$36Ulta BeautyUlta Beauty
Costs $25.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.