Deep tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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4 of 31 matches
Only showing matches in serum form.
The equivalent shade and the most similar concealer overall.
Ulta BeautyYour shade $10.99 at Ulta Beauty
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$16.99View at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $1.01 moreMatches: Same natural finishClaims a skin-like finishClaims not settling into lines
No material differences in the data we have.
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Low confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Claims a skin-like finishClaims long-wearingClaims not settling into lines
Differences: Radiant rather than natural finishContains drying alcohol
Close colour · Radiant finish
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Claims a skin-like finishClaims long-wearingClaims not settling into lines
Differences: Radiant rather than natural finishContains drying alcohol
Close colour · Radiant finish
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautyThe closest shade to Maybelline Fit Me Natural Finish Concealer 055 Hazelnut (Deep tan) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
355 Coconut
$8.98
40 Deep Neutral
$38
355
$15.99
500 Suede W
$46
tan 10 n
Rich Honey
$39
03 Medium-Deep
$13.99
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris True Match Radiant Serum Concealer in N9, against Maybelline Fit Me Natural Finish Concealer in 055 Hazelnut. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Radiant Serum Concealer in N9.
8 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $10.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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