Fit Me Natural Finish Concealer Dark Coffee dupes and alternatives Maybelline
Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
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2 of 30 matches
Only showing matches with buildable coverage, without silicones.
- 2 matches have no coverage listed and are not shown.
Closest shade match: Glossier Stretch Concealer for Dewy Buildable Coverage Deep 4
The equivalent shade: scored on colour, depth and undertone only.
Dark CoffeeChange shade
- Shade match
- 84out of 100
- Colour
- 73
- Depth
- 98
- Undertone
- 100
SephoraYour shade $10.99 at Ulta Beauty
Where to buy Deep 4
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 24N
The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Dark CoffeeChange shade
- Overall match
- 75out of 100
- Shade (Shade match)
- 82
- Finish (Finish & visual result)
- 78
- Wear (Wear & performance)
- 54
- Skin (Skin suitability)
- 50
Ulta BeautyYour shade $10.99 at Ulta Beauty · product price; shade not separately priced
Where to buy 24N
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Maybelline Fit Me Natural Finish Concealer Dark Coffee (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Deep Bronze 370
Maybelline Fit Me Matte + Poreless Foundation, shade Deep Bronze 370
- Close colour
- Deep · Neutral undertone
$11.99
Closest foundations
NC63
MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NC63
- Looks identical
- Deep · Neutral undertone
$46
Deep 60 Neutral
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Deep 60 Neutral
- Looks identical
- Deep · Neutral undertone
$42
Dark Deep 33 Neutral
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Dark Deep 33 Neutral
- Looks identical
- Deep · Neutral undertone
$41
DPN1
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick, shade DPN1
- Looks identical
- Deep · Neutral undertone
$28
N10 Neutral Deep
L'Oréal Paris True Match Super-Blendable Foundation, shade N10 Neutral Deep
- Very close colour
- Deep · Neutral undertone
$13.99
B160
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade B160
- Very close colour
- Deep · Neutral undertone
$69
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Glossier Stretch Concealer for Dewy Buildable Coverage in Deep 4, against Maybelline Fit Me Natural Finish Concealer in Dark Coffee. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Glossier Stretch Concealer for Dewy Buildable Coverage in Deep 4.
Same or better
- Same neutral undertone
- Claims long-wearing
- Claims not settling into lines
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Radiant finish instead of natural
Ingredients (information only, not scored)
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N, against Maybelline Fit Me Natural Finish Concealer in Dark Coffee. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N.
Same or better
- Same neutral undertone
- Same natural finish
- Claims a skin-like finish
- Claims long-wearing
- Claims not settling into lines
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Glossier Stretch Concealer for Dewy Buildable Coverage Deep 4
SephoraYour shade $10.99 at Ulta Beauty
Closest overall alternative
Milk Makeup Future Fluid Longwear Hydrating Concealer 24N
Ulta BeautyYour shade $10.99 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.