Beautler.Your beauty butler

Fit Me Dewy + Smooth Foundation 115 Ivory dupes and alternatives Maybelline

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free6No drying alcohol8Vegan2Cruelty-free5Oil-free1With SPF3Mineral1

Avoid an ingredient

Sort

8 of 32

Only showing matches with medium coverage, in liquid form, without alcohol denat or talc.

  • 5 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Snow

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
115 IvoryChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Light coverage
The match
Too Faced
Snow
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $39.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

Closest overall alternative: Fièra Cosmetics All-in-Wonder Concealer + Foundation Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
115 IvoryChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Light coverage
The match
Fièra Cosmetics
Beige
Depth and undertone: Fair · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
84out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
73
Wear (Wear & performance)
66
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Best price
$45Ulta BeautyUlta Beauty
Costs $35.88 more

Your shade $9.12 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ciele

    tint & PROTECT medium coverage serum foundation

    04 | Light Medium
    Shade match 93
    $44SephoraSephoraCosts $34.88 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin

    Retailer shade note: light medium

    Medium confidence· Digital match

    View match
  2. #4 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    2N
    Shade match 96
    $48SephoraSephoraCosts $38.88 more

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    55
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: fair with neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    16.5N
    Shade match 95
    $48SephoraSephoraCosts $38.88 more

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    55
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    1R02 - Cool Alabaster
    Shade match 87
    $49SephoraSephoraCosts $39.88 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: for fair skin with rosy undertones

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    1.5
    Shade match 87
    $60SephoraSephoraCosts $50.88 more

    Matches: Very close colourSame radiant finishClaims 12-hour wear

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: very fair, cool pink

    Medium confidence· Digital match

    View match
  6. #8 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Medium Cool
    Shade match 85
    $39SephoraSephoraCosts $29.88 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than light coverageNot marketed for normal skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: medium with cool pink undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 115 Ivory (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Very close colour
    • Fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N6.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5

    • Very close colour
    • Fair · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Very close colour
    • Light · Neutral undertone

    $39

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Tiramisu

    NARS Soft Matte Complete Concealer, shade Tiramisu

    • Very close colour
    • Light · Neutral undertone

    $36

    SephoraView at Sephora
  4. NARS Radiant Creamy Concealer

    Tiramisu

    NARS Radiant Creamy Concealer, shade Tiramisu

    • Very close colour
    • Fair · Neutral undertone

    $36

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    130N

    Rare Beauty Liquid Touch Brightening Concealer, shade 130N

    • Very close colour
    • Light · Neutral undertone

    $24

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.5 Light Buff

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.5 Light Buff

    • Very close colour
    • Light · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Snow, against Maybelline Fit Me Dewy + Smooth Foundation in 115 Ivory. Every attribute compared, with its share of the score.

ComparedYour shade115 IvoryClosest shade matchSnowScore
Shade match55% of overall96
Colour94#ebc1aa#e8bca2Very close colourColour difference 1.6 (0 is identical)
Depth96LightLightSameDepth difference: 2.4
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Dry, normalNormal, dryBoth marketed for dry/​normal skin
Overall match 77/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Snow.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability

Different

  • Natural finish instead of radiant
  • Medium rather than light coverage
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Fièra Cosmetics All-in-Wonder Concealer + Foundation in Beige, against Maybelline Fit Me Dewy + Smooth Foundation in 115 Ivory. Every attribute compared, with its share of the score.

ComparedYour shade115 IvoryClosest overall alternativeBeigeScore
Shade match55% of overall94
Colour92#ebc1aa#f5c8b1Very close colourColour difference 2.0 (0 is identical)
Depth92LightFairCloseDepth difference: 4.0
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100RadiantRadiantSameSame radiant finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fièra Cosmetics All-in-Wonder Concealer + Foundation in Beige.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Medium rather than light coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Runs slightly lighter
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Snow

Best price
$49SephoraSephora
Costs $39.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

Closest overall alternative

Fièra Cosmetics All-in-Wonder Concealer + Foundation Beige

Best price
$45Ulta BeautyUlta Beauty
Costs $35.88 more

Your shade $9.12 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.