Fit Me Dewy + Smooth Foundation 115 Ivory dupes and alternatives Maybelline
4.3 (75,747)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same radiant finish· Claims 24-hour wear
Differences: Slightly warmer undertone· Buildable rather than light coverage· Does not claim a lightweight feel
Score details
Shade match
88
Finish & visual result
91
Wear & performance
40
Skin suitability
76
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light skin with warm peach undertones
Matches: Near-identical swatch colour· Same radiant finish· Claims 24-hour wear
Differences: Slightly cooler undertone· Buildable rather than light coverage· Does not claim a lightweight feel
Score details
Shade match
88
Finish & visual result
91
Wear & performance
40
Skin suitability
76
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light skin with cool rosy undertones
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 115 Ivory (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Haus Labs Triclone Skin Tech Medium Coverage Foundation in 110 Light, against Maybelline Fit Me Dewy + Smooth Foundation in 115 Ivory. Every attribute compared, with its share of the score.
ComparedYour shade115 IvoryClosest shade match110 LightHow they compareScore
Shade match55% of overall98
Colour60%98#ebc1aa#eec4aeLooks identicalColour difference 0.8 (0 is identical)
Depth15%97LightFairCloseDepth difference: 1.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared55
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%60LightMediumSome differenceMedium coverage rather than light
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Dry, normalNormal, dry, sensitiveBoth marketed for dry/normal skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Nudestix Tinted Cover Foundation in NUDE 1, against Maybelline Fit Me Dewy + Smooth Foundation in 115 Ivory. Every attribute compared, with its share of the score.
ComparedYour shade115 IvoryClosest overall alternativeNUDE 1How they compareScore
Shade match55% of overall94
Colour60%91#ebc1aa#edc5b3Very close colourColour difference 2.1 (0 is identical)
Depth15%97LightFairCloseDepth difference: 2.0
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared76
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100LightLightSameSame light coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Dry, normalNormal, dry, oilyBoth marketed for dry/normal skin
Overall match 90/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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