Light medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $9.12 at Walmart · product price; shade not separately priced
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $9.12 at Walmart
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10.50View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
TargetCosts $1.37 moreMatches: Near-identical swatch colourSame neutral undertoneSame radiant finish
Differences: Contains listed fragranceContains drying alcoholNo SPF
Looks identical · Radiant · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol · No SPF
Medium confidence· Digital match
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
Target$10.49View at Target
CVS$11.99View at CVS
SephoraCosts $59.88 moreMatches: Near-identical swatch colourSame neutral undertoneSame radiant finish
Differences: Medium rather than light coverageContains drying alcoholNo SPF
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than light coverage · Contains drying alcohol · No SPF
Retailer shade note: light medium with pink neutral undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty$0.37 less (4%)Matches: Near-identical swatch colourSame neutral undertoneSame light coverage
Differences: No SPF
Looks identical · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: No SPF
Medium confidence· Digital match
Rude Perfect Base Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$8.75View at Ulta BeautySephoraCosts $12.88 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same light coverage
Differences: Natural rather than radiant finishNot marketed for dry skinNo SPF
Looks identical · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for dry skin · No SPF
Retailer shade note: light with yellow undertones
Medium confidence· Digital match
Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephoraCosts $50.88 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Buildable rather than light coverageDoes not claim a lightweight feelContains listed fragrance
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Buildable rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light to medium skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14.88 moreMatches: Near-identical swatch colourSame neutral undertoneSame radiant finish
Differences: Medium rather than light coverageDoes not claim a lightweight feelContains listed fragrance
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $14.88 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Contains drying alcoholNo SPF
Very close colour · Radiant · Light coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Contains drying alcohol · No SPF
Retailer shade note: light skin with yellow undertones
Medium confidence· Digital match
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $71.88 moreMatches: Near-identical swatch colourSame neutral undertoneSame radiant finish
Differences: Full rather than light coverageDoes not claim a lightweight feelContains listed fragrance
Looks identical · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautySephoraCosts $50.88 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Medium rather than light coverageDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel
Retailer shade note: light, warm peach
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $39.88 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: Medium rather than light coverageDoes not claim a lightweight feelContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: for light to medium skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49View at Macy'sUlta BeautyCosts $32.88 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Full rather than light coverageNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Full rather than light coverage · No SPF
Retailer shade note: light beige with pinky -peach undertone for light to medium skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)Costs $29.88 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than radiant finishMedium rather than light coverageNot marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · Not marketed for normal skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $45.88 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: M1.2 - Medium with neutral undertones and a light peach tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $46.88 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: light-medium with warm peach undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beauty$56View at Ulta BeautyUlta Beauty(product price)$1.12 less (12%)Matches: Near-identical swatch colourSame neutral undertoneClaims long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $36.88 moreMatches: Near-identical swatch colourSame neutral undertoneSame radiant finish
Differences: Full rather than light coverageNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than light coverage · No SPF
Retailer shade note: light beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $48.88 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Medium rather than light coverageDoes not claim a lightweight feelNo SPF
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · No SPF
Retailer shade note: light with golden undertones
Medium confidence· Digital match
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraSephoraCosts $18.88 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Medium rather than light coverageNot marketed for normal skinNo SPF
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for normal skin · No SPF
Retailer shade note: latte - light tan skin with golden undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephoraCosts $38.88 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: medium beige with golden undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36.88 moreMatches: Near-identical swatch colourSame neutral undertoneSame radiant finish
Differences: Full rather than light coverageNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than light coverage · No SPF
Retailer shade note: neutral beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36.88 moreMatches: Near-identical swatch colourSame neutral undertoneSame radiant finish
Differences: Full rather than light coverageNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than light coverage · No SPF
Retailer shade note: very light beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $28.88 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin · No SPF
Retailer shade note: light (warm)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Costs $31.88 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: light neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $38.88 moreMatches: Near-identical swatch colourSame neutral undertoneClaims long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: light with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $22.88 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for normal skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for normal skin · Contains listed fragrance · No SPF
Retailer shade note: warm latte
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $40.88 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin · No SPF
Retailer shade note: Light with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $36.88 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: medium skin with neutral/peachy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta BeautyCosts $32.88 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish
Differences: Matte rather than radiant finishFull rather than light coverageNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage · No SPF
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $38.88 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin · No SPF
Retailer shade note: for light skintone with with neutral warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10.88 moreMatches: Near-identical swatch colourSame neutral undertoneClaims long-wearing
Differences: Matte rather than radiant finishFull rather than light coverageNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than radiant finish · Full rather than light coverage · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyShowing 12 of 30 matches
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 220 Natural Beige (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
030 Honey
$10.99
290N
$24
5.5 Medium
$36
NC17.5
$30
Medium 3N
$31
Medium Sand
$8
25.0 Medium Natural
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Beyond Perfecting Foundation + Concealer in WN 38 Sesame, against Maybelline Fit Me Dewy + Smooth Foundation in 220 Natural Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Beyond Perfecting Foundation + Concealer in WN 38 Sesame.
8 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.
Revolution Beauty Skin Silk Serum Foundation in F8, against Maybelline Fit Me Dewy + Smooth Foundation in 220 Natural Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Skin Silk Serum Foundation in F8.
5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Clinique Beyond Perfecting Foundation + Concealer WN 38 Sesame
Ulta BeautyYour shade $9.12 at Walmart · product price; shade not separately priced
Revolution Beauty Skin Silk Serum Foundation F8
Ulta BeautyYour shade $9.12 at Walmart
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
