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Fit Me Dewy + Smooth Foundation 355 Coconut dupes and alternatives Maybelline

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Chanel N°1 DE CHANEL Revitalizing Foundation B140

The equivalent shade: scored on colour, depth and undertone only.

The match
Chanel
B140
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$81Ulta BeautyUlta Beauty
Costs $72.02 more

Your shade $8.98 at Walmart · product price; shade not separately priced

Closest overall alternative: Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint 12

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Make Up For Ever
12
Depth and undertone: Tan · Warm
Finish and coverage: Radiant · Light coverage
Overall match
91out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
87
Best price
$36SephoraSephora
Costs $27.02 more

Your shade $8.98 at Walmart

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Youngblood

    Loose Mineral Foundation

    Sable
    Shade match 96
    $50Ulta BeautyUlta Beauty(product price)Costs $41.02 more

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Buildable rather than light coverageNot marketed for dry/normal skinNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    80
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than light coverage · Not marketed for dry/normal skin · No SPF

    Retailer shade note: dark shade, neutral undertone

    Low confidence· Digital match

    View match
  2. Shade match 86
    $50Ulta BeautyUlta Beauty(product price)Costs $41.02 more

    Matches: Very close colourSame light coverageBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Contains listed fragrance

    Retailer shade note: MD3 - Medium-deep with warm undertones, and a red tone

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $49SephoraSephoraCosts $40.02 more

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: No SPF

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    87

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No SPF

    Retailer shade note: Medium deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Rude

    Perfect Base Foundation Stick

    18W Deep Tan Warm
    Shade match 85
    $8.75Ulta BeautyUlta Beauty$0.23 less (3%)

    Matches: Very close colourSame light coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    80
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · No SPF

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $48SephoraSephoraCosts $39.02 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No SPF

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No SPF

    Retailer shade note: tan-deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Dark Neutral
    Shade match 92
    $41Ulta BeautyUlta BeautyCosts $32.02 more

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    76

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: dark with a neutral undertone

    Medium confidence· Digital match

    View match
  7. Shade match 82
    $30Ulta BeautyUlta BeautyCosts $21.02 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly cooler undertoneLight-medium rather than light coverageNot marketed for dry/normal skin

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Radiant · Light-medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Light-medium rather than light coverage · Not marketed for dry/normal skin

    Retailer shade note: Medium with cool undertones

    Medium confidence· Digital match

    View match
  8. Shade match 86
    $13.99Ulta BeautyUlta BeautyCosts $5.01 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Does not claim a lightweight feelNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Does not claim a lightweight feel · No SPF

    Low confidence· Digital match

    View match
  9. Shade match 85
    $40SephoraSephoraCosts $31.02 more

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    54
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium/tan skin tones with cool undertones

    Medium confidence· Digital match

    View match
  10. Shade match 85
    $15.99Ulta BeautyUlta Beauty(product price)Costs $7.01 more

    Matches: Very close colourSame radiant finishClaims long-wearing

    Differences: Slightly warmer undertoneBuildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than light coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    7.5-8.5 Cool Deep
    Shade match 80
    $20.99Ulta BeautyUlta BeautyCosts $12.01 more

    Matches: Same radiant finishSame light coverage

    Differences: Slightly cooler undertoneDoes not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  12. #14 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    42 Tan Neutral
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$0.98 less (11%)

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    DEEP 2
    Shade match 82
    $38SephoraSephoraCosts $29.02 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel · No SPF

    Retailer shade note: deep with rosy undertones

    Medium confidence· Digital match

    View match
  14. Shade match 81
    $48SephoraSephoraCosts $39.02 more

    Matches: Same radiant finishSame light coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNo SPF

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    87

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · No SPF

    Retailer shade note: tan with cool undertones

    Medium confidence· Digital match

    View match
  15. #17 · about-face

    THE PERFORMER Skin-Focused Foundation

    MD2NEUTRAL
    Shade match 88
    $17.50$25Ulta BeautyUlta BeautyCosts $8.52 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deep 2N
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)Costs $15.02 more

    Matches: Same neutral undertoneClaims a blurring effectClaims not settling into lines

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Dior

    Forever Skin Glow Foundation

    6W Warm
    Shade match 80
    $60SephoraSephoraCosts $51.02 more

    Matches: Same radiant finishClaims 24-hour wear

    Differences: Slightly warmer undertoneBuildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium to deep skin with warm undertones

    Medium confidence· Digital match

    View match
  18. #20 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 6.25 SECHS.25
    Shade match 90
    $52Ulta BeautyUlta BeautyCosts $43.02 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneFull rather than light coverageNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    65
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Olive rather than neutral undertone · Full rather than light coverage · No SPF

    Retailer shade note: Deep, Neutral Olive Undertones

    Medium confidence· Digital match

    View match
  19. #21 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Medium 4W
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)Costs $15.02 more

    Matches: Very close colourClaims a blurring effectClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: Medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  20. Shade match 89
    $46SephoraSephoraCosts $37.02 more

    Matches: Same neutral undertoneClaims a blurring effectClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    55
    Wear & performance
    60
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium - neutral, slightly warm

    Medium confidence· Digital match

    View match
  21. Shade match 85
    $17.99Ulta BeautyUlta Beauty(product price)Costs $9.01 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Full rather than light coverageContains drying alcoholNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    65
    Wear & performance
    60
    Skin suitability
    76

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Full rather than light coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  22. Shade match 88
    $21.49Ulta BeautyUlta BeautyCosts $12.51 more

    Matches: Same neutral undertoneSame light coverageClaims a skin-like finish

    Differences: Slightly lighterNatural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  23. Shade match 91
    $49SephoraSephoraCosts $40.02 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4Y60 - Warm Almond
    Shade match 79
    $49SephoraSephoraCosts $40.02 more

    Matches: Same radiant finishClaims a blurring effectClaims long-wearing

    Differences: Slightly warmer undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: for deep skin with warm golden undertones

    Medium confidence· Digital match

    View match
  25. #27 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Deep 510 C
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)Costs $7.02 more

    Matches: Very close colourSame radiant finishClaims long-wearing

    Differences: Slightly cooler undertoneFull rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    63
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  26. #28 · ILIA

    True Skin Serum Foundation

    Sardinia SF10.5
    Shade match 82
    $56SephoraSephoraCosts $47.02 more

    Matches: Claims a skin-like finishClaims long-wearingBoth claim a lightweight feel

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: very deep with neutral olive undertones

    Medium confidence· Digital match

    View match
  27. Shade match 82
    $40SephoraSephoraCosts $31.02 more

    Matches: Very close colourSame light coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for dry skin

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: medium to tan with warm tones

    Medium confidence· Digital match

    View match
  28. Shade match 80
    $49Ulta BeautyUlta Beauty(product price)Costs $40.02 more

    Matches: Same light coverageClaims 12-hour wearClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for normal skin

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    40

    Close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  29. #31 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    5N2 Amber Honey
    Shade match 93
    $52SephoraSephoraCosts $43.02 more

    Matches: Very close colourSame neutral undertoneClaims 36-hour wear

    Differences: Matte rather than radiant finishMedium rather than light coverageNot marketed for normal skin

    Score details
    Shade match
    93
    Finish & visual result
    43
    Wear & performance
    54
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Not marketed for normal skin · No SPF

    Retailer shade note: deep with neutral subtle golden undertones

    Medium confidence· Digital match

    View match
  30. #32 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    44N Tan
    Shade match 94
    $24SephoraSephoraCosts $15.02 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    28
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry skin · No SPF

    Retailer shade note: tan, neutral undertone

    Medium confidence· Digital match

    View match
  31. #33 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC46
    Shade match 95
    $39SephoraSephoraCosts $30.02 more

    Matches: Very close colourSame neutral undertoneClaims 24-hour wear

    Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    16
    Wear & performance
    49
    Skin suitability
    43

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 355 Coconut (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5C

    • Very close colour
    • Tan · Neutral undertone

    $38

  3. NARS Soft Matte Complete Concealer

    Walnut

    NARS Soft Matte Complete Concealer, shade Walnut

    • Looks identical
    • Tan · Olive undertone

    $36

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW43

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW43

    • Very close colour
    • Tan · Warm · peach undertone

    $30

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    470

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 470

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Chanel N°1 DE CHANEL Revitalizing Foundation in B140, against Maybelline Fit Me Dewy + Smooth Foundation in 355 Coconut. Every attribute compared, with its share of the score.

ComparedYour shade355 CoconutClosest shade matchB140Score
Shade match55% of overall97
Colour95#bc6d42#b87046Looks identicalColour difference 1.5 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared72
Finish100RadiantRadiantSameSame radiant finish
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel N°1 DE CHANEL Revitalizing Foundation in B140.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish

Different

  • Full rather than light coverage
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint in 12, against Maybelline Fit Me Dewy + Smooth Foundation in 355 Coconut. Every attribute compared, with its share of the score.

ComparedYour shade355 CoconutClosest overall alternative12Score
Shade match55% of overall84
Colour90#bc6d42#c07448Very close colourColour difference 2.3 (0 is identical)
Depth94TanTanSameDepth difference: 3.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, combinationBoth marketed for dry/​normal skin
Overall match 91/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint in 12.

Same or better

  • Very close colour
  • Same radiant finish
  • Same light coverage
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Fragrance is listed in the formula
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 18Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Chanel N°1 DE CHANEL Revitalizing Foundation B140

Match price
$81Ulta BeautyUlta Beauty
Costs $72.02 more

Your shade $8.98 at Walmart · product price; shade not separately priced

Closest overall alternative

Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint 12

Best price
$36SephoraSephora
Costs $27.02 more

Your shade $8.98 at Walmart

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.