Fit Me Dewy + Smooth Foundation 115 Ivory dupes and alternatives Maybelline
Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade matchClosest overall alternative: Fièra Cosmetics All-in-Wonder Concealer + Foundation Beige
The equivalent shade and the most similar foundation overall.
115 IvoryChange shade
- Light Beige
- Warm Nude
- Soft Tan
- Pure Beige
- Classic Beige
- Sun Beige
- Warm Honey
- Toffee
- Java
- 125 Nude Beige
- 130 Buff Beige
- 210 Sandy Beige
- 225 Medium Buff
- 220 Natural Beige
- 230 Natural Buff
- 315 Soft Honey
- 110 Porcelain
- 115 Ivorycurrent shade
- 355 Coconut
- 120 Classic Ivory
- 240 Golden Beige
- 360 Mocha
- 105 Fair Ivory
- 102 Fair Porcelain
- Overall match
- 84out of 100
- Shade (Shade match)
- 94
- Finish (Finish & visual result)
- 73
- Wear (Wear & performance)
- 66
- Skin (Skin suitability)
- 76
- Shade match
- 94out of 100
- Colour
- 92
- Depth
- 92
- Undertone
- 100
Ulta BeautyYour shade $9.12 at Walmart
Where to buy Beige
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 115 Ivory (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
025 Medium
Closest concealers
N6.5
L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5
- Very close colour
- Fair · Neutral undertone
$16.99
Willow 2.3
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3
- Very close colour
- Light · Neutral undertone
$39
Tiramisu
Tiramisu
130N
Rare Beauty Liquid Touch Brightening Concealer, shade 130N
- Very close colour
- Light · Neutral undertone
$24
14.5 Light Buff
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.5 Light Buff
- Very close colour
- Light · Neutral undertone
$30
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Fièra Cosmetics All-in-Wonder Concealer + Foundation in Beige, against Maybelline Fit Me Dewy + Smooth Foundation in 115 Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Fièra Cosmetics All-in-Wonder Concealer + Foundation in Beige.
Same or better
- Very close colour
- Same neutral undertone
- Same radiant finish
- Medium rather than light coverage
- Claims a skin-like finish
- Claims a blurring effect
- Claims not settling into lines
- Both claim a lightweight feel
Different
- Runs slightly lighter
- No SPF
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Where to buy Beige
Ulta BeautyYour shade $9.12 at Walmart
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.