Fit Me Dewy + Smooth Foundation 115 Ivory dupes and alternatives Maybelline
Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Finish
- Matte0
- Natural0
- Radiant1
Skin type
- Dry2
- Normal2
- Combination1
- Oily2
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.0
- Talc1
- Silicones0
- Coconut oil0
SortSort byOverall match
1 of 32 matches
Only showing matches made for combination skin, with light coverage, in liquid form.
- 5 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: CoverGirl Clean Fresh Skin Milk Foundation Fair/Light 530
The equivalent shade and the most similar foundation overall.
115 IvoryChange shade
- Light Beige
- Warm Nude
- Soft Tan
- Pure Beige
- Classic Beige
- Sun Beige
- Warm Honey
- Toffee
- Java
- 125 Nude Beige
- 130 Buff Beige
- 210 Sandy Beige
- 225 Medium Buff
- 220 Natural Beige
- 230 Natural Buff
- 315 Soft Honey
- 110 Porcelain
- 115 Ivorycurrent shade
- 355 Coconut
- 120 Classic Ivory
- 240 Golden Beige
- 360 Mocha
- 105 Fair Ivory
- 102 Fair Porcelain
- Overall match
- 87out of 100
- Shade (Shade match)
- 88
- Finish (Finish & visual result)
- 100
- Wear (Wear & performance)
- 66
- Skin (Skin suitability)
- 80
- Shade match
- 88out of 100
- Colour
- 92
- Depth
- 99
- Undertone
- 70
Ulta BeautyYour shade $9.12 at Walmart
Where to buy Fair/Light 530
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8.74View at Ulta Beauty
Target$10.49View at Target
CVS$11.99View at CVS
Walgreens$14.99View at WalgreensLooking for a concealer in your shade?
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 115 Ivory (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
025 Medium
Closest concealers
N6.5
L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5
- Very close colour
- Fair · Neutral undertone
$16.99
Willow 2.3
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3
- Very close colour
- Light · Neutral undertone
$39
Tiramisu
Tiramisu
130N
Rare Beauty Liquid Touch Brightening Concealer, shade 130N
- Very close colour
- Light · Neutral undertone
$24
14.5 Light Buff
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.5 Light Buff
- Very close colour
- Light · Neutral undertone
$30
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
CoverGirl Clean Fresh Skin Milk Foundation in Fair/Light 530, against Maybelline Fit Me Dewy + Smooth Foundation in 115 Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To CoverGirl Clean Fresh Skin Milk Foundation in Fair/Light 530.
Same or better
- $0.38 less
- Very close colour
- Same radiant finish
- Same light coverage
- Claims not settling into lines
- Both claim a lightweight feel
Different
- Fragrance is listed in the formula
- Contains alcohol denat.
- No SPF
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Where to buy Fair/Light 530
Ulta BeautyYour shade $9.12 at Walmart
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.