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Fit Me Dewy + Smooth Foundation 220 Natural Beige dupes and alternatives Maybelline

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, with SPF, without coconut oil.

  • 31 matches have no SPF listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Hourglass Illusion Luminous Glow Foundation SPF 30 4

The equivalent shade and the most similar foundation overall.

The match
Hourglass
4
Depth and undertone: Light · Warm · peach
Finish and coverage: Radiant · Medium coverage
Overall match
82out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
82
Wear (Wear & performance)
40
Skin (Skin suitability)
87
Shade match
93out of 100
Colour
95
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $50.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 220 Natural Beige (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Slight colour difference
    • Light medium · Warm undertone

    $10.99

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $24

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $36

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $30

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium 3N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium 3N

    • Looks identical
    • Light medium · Neutral undertone

    $31

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Sand

    • Looks identical
    • Light · Neutral undertone

    $8

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Looks identical
    • Light medium · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 4, against Maybelline Fit Me Dewy + Smooth Foundation in 220 Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shade220 Natural BeigeClosest match4Score
Shade match55% of overall93
Colour95#e4b38e#e9b38aLooks identicalColour difference 1.4 (0 is identical)
Depth99Light mediumLightCloseDepth difference: 0.6
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, combinationBoth marketed for dry/​normal skin
Overall match 82/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 4.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • SPF 30 instead of SPF 18

Different

  • Medium rather than light coverage
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 30
OverlapBoth water-based; silicone high vs high

Where to buy 4

Best price
$60SephoraSephora
Costs $50.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.