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Fit Me Dewy + Smooth Foundation 220 Natural Beige dupes and alternatives Maybelline

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol4Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches in serum form, without talc or coconut oil.

  • 5 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Revolution Beauty Skin Silk Serum Foundation F8

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
220 Natural BeigeChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Revolution Beauty
F8
Depth and undertone: Light medium · Warm
Finish and coverage: Radiant · Light coverage
Overall match
92out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
86
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Shade match
95out of 100
Colour
98
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$10.50Ulta BeautyUlta Beauty
Costs $1.38 more

Your shade $9.12 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW15
    Shade match 94
    $46Ulta BeautyUlta Beauty(product price)Costs $36.88 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    66
    Wear & performance
    51
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than light coverage · No SPF

    Retailer shade note: light beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    N12
    Shade match 93
    $46Ulta BeautyUlta Beauty(product price)Costs $36.88 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    66
    Wear & performance
    51
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than light coverage · No SPF

    Retailer shade note: neutral beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW13
    Shade match 93
    $46Ulta BeautyUlta Beauty(product price)Costs $36.88 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    66
    Wear & performance
    51
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than light coverage · No SPF

    Retailer shade note: very light beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 220 Natural Beige (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Slight colour difference
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium 3N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium 3N

    • Looks identical
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Sand

    • Looks identical
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Looks identical
    • Light medium · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Revolution Beauty Skin Silk Serum Foundation in F8, against Maybelline Fit Me Dewy + Smooth Foundation in 220 Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shade220 Natural BeigeClosest matchF8Score
Shade match55% of overall95
Colour98#e4b38e#e5b18bLooks identicalColour difference 0.8 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 92/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Skin Silk Serum Foundation in F8.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Same light coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (hexyl cinnamal)
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy F8

Best price
$10.50Ulta BeautyUlta Beauty
Costs $1.38 more

Your shade $9.12 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.