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Fit Me Dewy + Smooth Foundation 220 Natural Beige dupes and alternatives Maybelline

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

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3 of 32

Only showing matches with light coverage, with a radiant finish.

  • 1 match has no finish listed and is not shown.

Closest shade match: CoverGirl Clean Fresh Skin Milk Foundation 570 Medium/Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
220 Natural BeigeChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
CoverGirl
570 Medium/Tan
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Shade match
96out of 100
Colour
95
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$10.49TargetTarget
Costs $1.37 more

Your shade $9.12 at Walmart

TargetView at Target

Closest overall alternative: Revolution Beauty Skin Silk Serum Foundation F8

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
220 Natural BeigeChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Revolution Beauty
F8
Depth and undertone: Light medium · Warm
Finish and coverage: Radiant · Light coverage
Overall match
92out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
86
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Best price
$10.50Ulta BeautyUlta Beauty
Costs $1.38 more

Your shade $9.12 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    190 Y
    Shade match 93
    $24SephoraSephoraCosts $14.88 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Contains drying alcoholNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    87

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Contains drying alcohol · No SPF

    Retailer shade note: light skin with yellow undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 220 Natural Beige (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Slight colour difference
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium 3N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium 3N

    • Looks identical
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Sand

    • Looks identical
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Looks identical
    • Light medium · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Clean Fresh Skin Milk Foundation in 570 Medium/Tan, against Maybelline Fit Me Dewy + Smooth Foundation in 220 Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shade220 Natural BeigeClosest shade match570 Medium/TanScore
Shade match55% of overall96
Colour95#e4b38e#ddaf8bLooks identicalColour difference 1.4 (0 is identical)
Depth96Light mediumLight mediumSameDepth difference: 2.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Dry, normalCombination, dry, normal, oilyBoth marketed for dry/​normal skin
Overall match 92/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Clean Fresh Skin Milk Foundation in 570 Medium/Tan.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Revolution Beauty Skin Silk Serum Foundation in F8, against Maybelline Fit Me Dewy + Smooth Foundation in 220 Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shade220 Natural BeigeClosest overall alternativeF8Score
Shade match55% of overall95
Colour98#e4b38e#e5b18bLooks identicalColour difference 0.8 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 92/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Skin Silk Serum Foundation in F8.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Same light coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (hexyl cinnamal)
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

CoverGirl Clean Fresh Skin Milk Foundation 570 Medium/Tan

Best price
$10.49TargetTarget
Costs $1.37 more

Your shade $9.12 at Walmart

TargetView at Target

Closest overall alternative

Revolution Beauty Skin Silk Serum Foundation F8

Best price
$10.50Ulta BeautyUlta Beauty
Costs $1.38 more

Your shade $9.12 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.