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Fit Me Dewy + Smooth Foundation 220 Natural Beige dupes and alternatives Maybelline

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free13No drying alcohol14Vegan5Cruelty-free7Oil-free3With SPF1Mineral1

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15 of 32

Only showing matches made for normal skin, with medium coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Juvia's Place I am Magic Natural Radiance Foundation 720 Bali

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
220 Natural BeigeChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Juvia's Place
720 Bali
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Costs $14.88 more

Your shade $9.12 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Light Medium 9

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
220 Natural BeigeChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Pat McGrath Labs
Light Medium 9
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
89out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
74
Wear (Wear & performance)
100
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $59.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    4
    Shade match 93
    $60SephoraSephoraCosts $50.88 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: light, warm peach

    Medium confidence· Digital match

    View match
  2. #4 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    2N22 - Nude
    Shade match 92
    $49SephoraSephoraCosts $39.88 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: for light to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Light Reflecting Foundation

    Patagonia
    Shade match 94
    $55SephoraSephoraCosts $45.88 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: M1.2 - Medium with neutral undertones and a light peach tone

    Medium confidence· Digital match

    View match
  4. #6 · ILIA

    True Skin Serum Foundation

    Bowen SF4
    Shade match 94
    $56SephoraSephoraCosts $46.88 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: light-medium with warm peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    21 Light Neutral
    Shade match 93
    $8Ulta BeautyUlta Beauty(product price)$1.12 less (12%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    9 Golden
    Shade match 95
    $58SephoraSephoraCosts $48.88 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Oak 5.25 N
    Shade match 94
    $48SephoraSephoraCosts $38.88 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium beige with golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Ochre
    Shade match 94
    $38SephoraSephoraCosts $28.88 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin · No SPF

    Retailer shade note: light (warm)

    Medium confidence· Digital match

    View match
  9. #11 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light 10 Neutral
    Shade match 94
    $41Ulta BeautyUlta Beauty(product price)Costs $31.88 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: light neutral

    Medium confidence· Digital match

    View match
  10. #12 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    5N
    Shade match 93
    $48SephoraSephoraCosts $38.88 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    55
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  11. #13 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    12N Sycamore
    Shade match 93
    $50SephoraSephoraCosts $40.88 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin · No SPF

    Retailer shade note: Light with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Lancôme

    Teint Idole Shape Stick Blurring Multi-Use Stick

    03 Beige Diaphane C
    Shade match 94
    $46SephoraSephoraCosts $36.88 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium skin with neutral/peachy undertones

    Medium confidence· Digital match

    View match
  13. #15 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    166N
    Shade match 97
    $48SephoraSephoraCosts $38.88 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    97
    Finish & visual result
    54
    Wear & performance
    49
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin · No SPF

    Retailer shade note: for light skintone with with neutral warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 220 Natural Beige (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Slight colour difference
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium 3N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium 3N

    • Looks identical
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Sand

    • Looks identical
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Looks identical
    • Light medium · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I am Magic Natural Radiance Foundation in 720 Bali, against Maybelline Fit Me Dewy + Smooth Foundation in 220 Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shade220 Natural BeigeClosest shade match720 BaliScore
Shade match55% of overall98
Colour97#e4b38e#e3b48dLooks identicalColour difference 1.0 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 720 Bali.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Claims long-wearing

Different

  • Medium rather than light coverage
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light Medium 9, against Maybelline Fit Me Dewy + Smooth Foundation in 220 Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shade220 Natural BeigeClosest overall alternativeLight Medium 9Score
Shade match55% of overall93
Colour96#e4b38e#deb08cLooks identicalColour difference 1.2 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 2.0
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared74
Finish100RadiantRadiantSameSame radiant finish
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, combinationBoth marketed for dry/​normal skin
Overall match 89/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light Medium 9.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Medium rather than light coverage
  • Contains alcohol
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFSPF 18Not listed
OverlapWater-based vs unknown-based; silicone high vs high
View full match

Where to buy

Closest shade match

Juvia's Place I am Magic Natural Radiance Foundation 720 Bali

Match price
$24Ulta BeautyUlta Beauty
Costs $14.88 more

Your shade $9.12 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Light Medium 9

Best price
$69SephoraSephora
Costs $59.88 more

Your shade $9.12 at Walmart

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.