Fit Me Dewy + Smooth Foundation 355 Coconut dupes and alternatives Maybelline
4.3 (75,747)·Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Slightly warmer undertone· Buildable rather than light coverage· Does not claim a lightweight feel
Score details
Shade match
80
Finish & visual result
91
Wear & performance
40
Skin suitability
76
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium to deep skin with warm undertones
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 355 Coconut (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Youngblood Loose Mineral Foundation in Sable, against Maybelline Fit Me Dewy + Smooth Foundation in 355 Coconut. Every attribute compared, with its share of the score.
ComparedYour shade355 CoconutClosest matchSableHow they compareScore
Shade match55% of overall96
Colour60%94#bc6d42#b66f45Very close colourColour difference 1.7 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 1 of 4 compared80
Finish35%—not comparableRadiantNot listedNot comparedFinish not listed for one product
Coverage30%80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Dry, normalSensitiveMarketed for different skin types
Overall match 88/100Shade match 96/100Low confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $7.01 more
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