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Fit Me Dewy + Smooth Foundation 355 Coconut dupes and alternatives Maybelline

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid1
  • Cream0
  • Stick0
  • Powder0
  • Serum0
  • Gel0

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free0Oil-free0With SPF, applied. RemoveMineral0

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Only showing matches with light coverage, with SPF, without talc.

  • 27 matches have no SPF listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Dark Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
355 CoconutChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Light coverage
The match
Smashbox
Dark Neutral
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Light coverage
Overall match
83out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
76
Wear (Wear & performance)
60
Skin (Skin suitability)
76
Shade match
92out of 100
Colour
87
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$41Ulta BeautyUlta Beauty
Costs $32.02 more

Your shade $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Deep Warm 3
    Shade match 80
    $49Ulta BeautyUlta Beauty(product price)Costs $40.02 more

    Matches: Same light coverageClaims 12-hour wearClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for normal skin

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    40

    Close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for normal skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 355 Coconut (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5C

    • Very close colour
    • Tan · Neutral undertone

    $38

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Walnut

    NARS Soft Matte Complete Concealer, shade Walnut

    • Looks identical
    • Tan · Olive undertone

    $36

    SephoraView at Sephora
  4. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW43

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW43

    • Very close colour
    • Tan · Warm · peach undertone

    $30

    SephoraView at Sephora
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    470

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 470

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Dark Neutral, against Maybelline Fit Me Dewy + Smooth Foundation in 355 Coconut. Every attribute compared, with its share of the score.

ComparedYour shade355 CoconutClosest matchDark NeutralScore
Shade match55% of overall92
Colour87#bc6d42#b37149Very close colourColour difference 2.7 (0 is identical)
Depth100TanTanSameDepth difference: 0.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 83/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Dark Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same light coverage
  • Claims long-wearing
  • Both claim a lightweight feel
  • SPF 25 instead of SPF 18

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 25
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Dark Neutral

Best price
$41Ulta BeautyUlta Beauty
Costs $32.02 more

Your shade $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.