Fit Me Dewy + Smooth Foundation 355 Coconut dupes and alternatives Maybelline
4.3 (75,747)·Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 355 Coconut (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place Foundation in 5N2 Amber Honey, against Maybelline Fit Me Dewy + Smooth Foundation in 355 Coconut. Every attribute compared, with its share of the score.
ComparedYour shade355 CoconutClosest shade match5N2 Amber HoneyHow they compareScore
Shade match55% of overall93
Colour60%89#bc6d42#c67046Very close colourColour difference 2.4 (0 is identical)
Depth15%95TanTanSameDepth difference: 3.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared43
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%40Not listed36-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type100%40Dry, normalDry, combination, oilyBoth marketed for dry skin
Overall match 72/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Saie Glowy Super Skin Tint Foundation in 24, against Maybelline Fit Me Dewy + Smooth Foundation in 355 Coconut. Every attribute compared, with its share of the score.
ComparedYour shade355 CoconutClosest overall alternative24How they compareScore
Shade match55% of overall85
Colour60%90#bc6d42#b66d4aVery close colourColour difference 2.3 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.9
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared54
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%60LightMediumSome differenceMedium coverage rather than light
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type100%80Dry, normalNormal, dry, combination, sensitiveBoth marketed for dry/normal skin
Overall match 79/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$0.98 less (11%)
