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Fit Me Dewy + Smooth Foundation 355 Coconut dupes and alternatives Maybelline

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches vegan, without talc.

  • 22 matches have no vegan claim listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Sephora Collection Best Skin Ever Matte Powder Foundation 44N Tan

The equivalent shade: scored on colour, depth and undertone only.

The match
Sephora Collection
44N Tan
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
Shade match
94out of 100
Colour
90
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $15.02 more

Your shade $8.98 at Walmart

Closest overall alternative: Hourglass Veil Hydrating Skin Tint Foundation 14

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Hourglass
14
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Overall match
85out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
60
Skin (Skin suitability)
87
Best price
$49SephoraSephora
Costs $40.02 more

Your shade $8.98 at Walmart

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $48SephoraSephoraCosts $39.02 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No SPF

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No SPF

    Retailer shade note: tan-deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Dark Neutral
    Shade match 92
    $41Ulta BeautyUlta BeautyCosts $32.02 more

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    76

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: dark with a neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    7.5-8.5 Cool Deep
    Shade match 80
    $20.99Ulta BeautyUlta BeautyCosts $12.01 more

    Matches: Same radiant finishSame light coverage

    Differences: Slightly cooler undertoneDoes not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    42 Tan Neutral
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$0.98 less (11%)

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 81
    $48SephoraSephoraCosts $39.02 more

    Matches: Same radiant finishSame light coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNo SPF

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    87

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · No SPF

    Retailer shade note: tan with cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · about-face

    THE PERFORMER Skin-Focused Foundation

    MD2NEUTRAL
    Shade match 88
    $17.50$25Ulta BeautyUlta BeautyCosts $8.52 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 91
    $49SephoraSephoraCosts $40.02 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Deep 510 C
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)Costs $7.02 more

    Matches: Very close colourSame radiant finishClaims long-wearing

    Differences: Slightly cooler undertoneFull rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    63
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · ILIA

    True Skin Serum Foundation

    Sardinia SF10.5
    Shade match 82
    $56SephoraSephoraCosts $47.02 more

    Matches: Claims a skin-like finishClaims long-wearingBoth claim a lightweight feel

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: very deep with neutral olive undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 355 Coconut (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5C

    • Very close colour
    • Tan · Neutral undertone

    $38

  3. NARS Soft Matte Complete Concealer

    Walnut

    NARS Soft Matte Complete Concealer, shade Walnut

    • Looks identical
    • Tan · Olive undertone

    $36

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW43

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW43

    • Very close colour
    • Tan · Warm · peach undertone

    $30

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    470

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 470

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Sephora Collection Best Skin Ever Matte Powder Foundation in 44N Tan, against Maybelline Fit Me Dewy + Smooth Foundation in 355 Coconut. Every attribute compared, with its share of the score.

ComparedYour shade355 CoconutClosest shade match44N TanScore
Shade match55% of overall94
Colour90#bc6d42#b87143Very close colourColour difference 2.3 (0 is identical)
Depth99TanTanSameDepth difference: 0.6
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared28
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, normalNormalBoth marketed for normal skin
Overall match 70/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Matte Powder Foundation in 44N Tan.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • Full rather than light coverage
  • Not marketed for dry skin
  • No SPF

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Hourglass Veil Hydrating Skin Tint Foundation in 14, against Maybelline Fit Me Dewy + Smooth Foundation in 355 Coconut. Every attribute compared, with its share of the score.

ComparedYour shade355 CoconutClosest overall alternative14Score
Shade match55% of overall86
Colour83#bc6d42#b77551Close colourColour difference 3.3 (0 is identical)
Depth97TanTanSameDepth difference: 2.1
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, combinationBoth marketed for dry/​normal skin
Overall match 85/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Veil Hydrating Skin Tint Foundation in 14.

Same or better

  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

Sephora Collection Best Skin Ever Matte Powder Foundation 44N Tan

Best price
$24SephoraSephora
Costs $15.02 more

Your shade $8.98 at Walmart

Closest overall alternative

Hourglass Veil Hydrating Skin Tint Foundation 14

Best price
$49SephoraSephora
Costs $40.02 more

Your shade $8.98 at Walmart

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.