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Fit Me Dewy + Smooth Foundation Soft Tan dupes and alternatives Maybelline

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol5Vegan2Cruelty-free3Oil-free0With SPF3Mineral1

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Only showing matches with light coverage, without talc.

  • 1 match has no coverage listed and is not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Light Medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
Soft TanChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Smashbox
Light Medium
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Light coverage
Shade match
94out of 100
Colour
97
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$41Ulta BeautyUlta Beauty
Costs $29.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation 5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
Soft TanChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Danessa Myricks Beauty
5
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
84out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
89
Wear (Wear & performance)
60
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ILIA

    Super Serum Skin Tint SPF 40

    Ora ST6
    Shade match 91
    $48SephoraSephoraCosts $36.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim a lightweight feel

    Retailer shade note: Light with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NP 8
    Shade match 82
    $51.50Ulta BeautyUlta BeautyCosts $39.51 more

    Matches: Very close colourSame light coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    76

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No SPF

    Retailer shade note: Pink

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Buttermelt Glaze Skin Tint SPF 30

    Whipped Butta
    Shade match 85
    $16Ulta BeautyUlta BeautyCosts $4.01 more

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: Does not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Soft Tan (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    11.5 Tan

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11.5 Tan

    • Looks identical
    • Light · Warm · golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC20

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    330

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330

    • Very close colour
    • Light medium · Warm undertone

    $30

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 7.5 Medium

    • Close colour
    • Light · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Neutral

    • Very close colour
    • Light · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Light Medium, against Maybelline Fit Me Dewy + Smooth Foundation in Soft Tan. Every attribute compared, with its share of the score.

ComparedYour shadeSoft TanClosest shade matchLight MediumScore
Shade match55% of overall94
Colour97#f8b279#f7b57eLooks identicalColour difference 1.0 (0 is identical)
Depth98LightLightSameDepth difference: 1.0
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Light Medium.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same light coverage
  • Claims long-wearing
  • Both claim a lightweight feel
  • SPF 25 instead of SPF 18

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 25
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation in 5, against Maybelline Fit Me Dewy + Smooth Foundation in Soft Tan. Every attribute compared, with its share of the score.

ComparedYour shadeSoft TanClosest overall alternative5Score
Shade match55% of overall89
Colour90#f8b279#efa970Very close colourColour difference 2.3 (0 is identical)
Depth90LightLight mediumCloseDepth difference: 4.6
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, oilyBoth marketed for dry/​normal skin
Overall match 84/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation in 5.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • Runs slightly deeper
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Light Medium

Best price
$41Ulta BeautyUlta Beauty
Costs $29.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation 5

Best price
$39SephoraSephora
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.