Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
27 of 33 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.99 at Ulta Beauty
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $11.99 at Ulta Beauty
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty$69View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $27.01 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: Slightly deeperNo SPF
Very close colour · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · No SPF
Retailer shade note: LIGHT TO MEDIUM WITH NEUTRAL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta BeautyCosts $29.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame light coverage
Differences: Natural rather than radiant finish
Looks identical · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: light-medium with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta Beauty
Macy's$41View at Macy'sSephoraCosts $36.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Does not claim a lightweight feel
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim a lightweight feel
Retailer shade note: Light with warm undertones
Medium confidence· Digital match
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta BeautyCosts $39.51 moreMatches: Very close colourSame light coverageClaims a skin-like finish
Differences: Slightly cooler undertoneNatural rather than radiant finishNo SPF
Very close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · No SPF
Retailer shade note: Pink
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$51.50View at Ulta BeautyUlta BeautyCosts $4.01 moreMatches: Same neutral undertoneSame radiant finishSame light coverage
Differences: Does not claim a lightweight feelContains listed fragrance
Close colour · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30
Every store that sells this shade · prices as last checked
Walmart$15.97View at Walmart
CVS$15.99View at CVS
Target$15.99View at Target
Walgreens$15.99View at WalgreensUlta Beauty$16View at Ulta BeautyUlta Beauty(product price)Costs $26.01 moreMatches: Claims a skin-like finishBoth claim a lightweight feel
Differences: Slightly cooler undertoneLight-medium rather than light coverage
Close colour · Light-medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Light-medium rather than light coverage
Retailer shade note: light medium cool
Medium confidence· Digital match
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $48.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Medium rather than light coverageDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel
Retailer shade note: light, warm golden
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $12.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Claims long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: medium with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $25.01 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Slightly deeperNatural rather than radiant finishBuildable rather than light coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Retailer shade note: Medium skin with a neutral-golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $40.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Medium rather than light coverageDoes not claim a lightweight feelContains drying alcohol
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF
Retailer shade note: light medium peach
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12.01 moreMatches: Same neutral undertoneSame radiant finishClaims long-wearing
Differences: Medium rather than light coverageDoes not claim a lightweight feelContains listed fragrance
Close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect
Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Retailer shade note: Light-Medium skin with warm, peach undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $57.01 moreMatches: Similar undertone (warm vs neutral)Claims a blurring effectBoth claim a lightweight feel
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin · No SPF
Retailer shade note: light to medium peach
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty(product price)Costs $30.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect
Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12.01 moreMatches: Same neutral undertoneSame radiant finishClaims long-wearing
Differences: Slightly deeperMedium rather than light coverageDoes not claim a lightweight feel
Close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Medium rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $57.01 moreMatches: Same neutral undertoneClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly deeperNatural rather than radiant finishMedium rather than light coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin · No SPF
Retailer shade note: medium to tan neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $40.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Medium rather than light coverageDoes not claim a lightweight feelContains drying alcohol
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF
Retailer shade note: light medium peach
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephoraCosts $40.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Medium rather than light coverageDoes not claim a lightweight feelContains drying alcohol
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF
Retailer shade note: light yellow
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $69.01 moreMatches: Same neutral undertoneSame radiant finish
Differences: Slightly deeperFull rather than light coverageDoes not claim a lightweight feel
Close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Full rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30.01 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Similar undertone (warm vs neutral)Claims a blurring effectClaims long-wearing
Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF
Close colour · Natural · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Retailer shade note: Light-Medium skin with a golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $25.01 moreMatches: Same neutral undertoneClaims a blurring effectClaims long-wearing
Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF
Close colour · Natural · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Retailer shade note: Light-Medium skin with a neutral undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)Costs $13.01 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $27.51 moreMatches: Same neutral undertoneClaims a blurring effectClaims not settling into lines
Differences: Natural rather than radiant finishMedium rather than light coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage
Retailer shade note: medium neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect
Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry skin · No SPF
Retailer shade note: medium beige with golden peach undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sShowing 12 of 25 matches
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Soft Tan (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
030 Honey
$10.99
11.5 Tan
$36
NC20
$30
Golden
$12
330
$30
7.5 Medium
$36
Medium Neutral
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
J.Cat Beauty Perfextion Long Wearing Foundation in Custard, against Maybelline Fit Me Dewy + Smooth Foundation in Soft Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To J.Cat Beauty Perfextion Long Wearing Foundation in Custard.
6 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light Medium 12, against Maybelline Fit Me Dewy + Smooth Foundation in Soft Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Light Medium 12.
6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
J.Cat Beauty Perfextion Long Wearing Foundation Custard
Ulta BeautyYour shade $11.99 at Ulta Beauty
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Light Medium 12
SephoraYour shade $11.99 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
