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Fit Me Dewy + Smooth Foundation Sun Beige dupes and alternatives Maybelline

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Natural Tan 320

The equivalent shade: scored on colour, depth and undertone only.

The match
Maybelline
Natural Tan 320
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
Same price

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 700 Vienna

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Juvia's Place
700 Vienna
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
83out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
82
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Match price
$24Ulta BeautyUlta Beauty
Costs $12.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    640 Malta
    Shade match 93
    $24Ulta BeautyUlta Beauty(product price)Costs $12.01 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $46SephoraSephoraCosts $34.01 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    55
    Wear & performance
    60
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: dark fair - neutral

    Medium confidence· Digital match

    View match
  3. Shade match 94
    $12.98WalmartWalmartCosts $0.99 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/normal skin

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/normal skin

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $46SephoraSephoraCosts $34.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    55
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: fair to light - neutral, slightly warm

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $28SephoraSephoraCosts $16.01 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneMedium rather than light coverageNot marketed for normal skin

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    40

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than light coverage · Not marketed for normal skin · No SPF

    Retailer shade note: honey - tan/olive skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Sun Beige (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Looks identical
    • Light medium · Warm · peach undertone

    $32

  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Very close colour
    • Light medium · Neutral undertone

    $36

  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Neutral

    • Very close colour
    • Light medium · Neutral undertone

    $8

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $31

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17

    • Very close colour
    • Light · Neutral undertone

    $30

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Very close colour
    • Light medium

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Natural Tan 320, against Maybelline Fit Me Dewy + Smooth Foundation in Sun Beige. Every attribute compared, with its share of the score.

ComparedYour shadeSun BeigeClosest shade matchNatural Tan 320Score
Shade match55% of overall98
Colour97#eda97c#eead81Looks identicalColour difference 1.1 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared34
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall43
Skin type43Dry, normalNormal, oilyBoth marketed for normal skin
Overall match 73/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Natural Tan 320.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • Medium rather than light coverage
  • Not marketed for dry skin
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 30%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 700 Vienna, against Maybelline Fit Me Dewy + Smooth Foundation in Sun Beige. Every attribute compared, with its share of the score.

ComparedYour shadeSun BeigeClosest overall alternative700 ViennaScore
Shade match55% of overall96
Colour93#eda97c#eaad80Very close colourColour difference 1.8 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 700 Vienna.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Claims long-wearing

Different

  • Medium rather than light coverage
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Natural Tan 320

Match price
$11.99Ulta BeautyUlta Beauty
Same price

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 700 Vienna

Match price
$24Ulta BeautyUlta Beauty
Costs $12.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.