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Fit Me Matte + Poreless Foundation Coconut 355 dupes and alternatives Maybelline

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF0Mineral1

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Only showing matches made for sensitive skin, with medium coverage.

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 30W Cumaru

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
Coconut 355Change shade
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
ILIA
30W Cumaru
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
Shade match
85out of 100
Colour
91
Depth
95
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $38.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Essence Foundation Stick 203

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
Coconut 355Change shade
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
Essence
203
Depth and undertone: Tan · Cool
Finish and coverage: Matte · Medium coverage
Overall match
81out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$5 less (42%)

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Coconut 355 (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Looks identical
    • Tan

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5C

    • Looks identical
    • Tan · Neutral undertone

    $38

    SephoraView at Sephora
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5N

    • Very close colour
    • Tan · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    19NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC

    • Looks identical
    • Tan · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Very close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 30W Cumaru, against Maybelline Fit Me Matte + Poreless Foundation in Coconut 355. Every attribute compared, with its share of the score.

ComparedYour shadeCoconut 355Closest shade match30W CumaruScore
Shade match55% of overall85
Colour91#b5744b#b97a54Very close colourColour difference 2.1 (0 is identical)
Depth95TanTanSameDepth difference: 3.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Normal, oilyNormal, combination, sensitiveBoth marketed for normal skin
Overall match 81/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 30W Cumaru.

Same or better

  • Very close colour
  • Same medium coverage
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Slightly warmer undertone
  • Natural finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Essence Foundation Stick in 203, against Maybelline Fit Me Matte + Poreless Foundation in Coconut 355. Every attribute compared, with its share of the score.

ComparedYour shadeCoconut 355Closest overall alternative203Score
Shade match55% of overall85
Colour89#b5744b#af7854Very close colourColour difference 2.4 (0 is identical)
Depth99TanTanSameDepth difference: 0.6
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 81/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 203.

Same or better

  • $5 less
  • Very close colour
  • Same matte finish
  • Same medium coverage
  • No drying alcohol listed

Different

  • Slightly cooler undertone
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 30W Cumaru

Best price
$50SephoraSephora
Costs $38.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Essence Foundation Stick 203

Match price
$6.99Ulta BeautyUlta Beauty
$5 less (42%)

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.