Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta Beauty
Macy's$52View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $28.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Retailer shade note: medium deep neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $12.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNot marketed for oily skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for oily skin
Retailer shade note: tan, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $4 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: neutral undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $38.01 moreMatches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Buildable rather than medium coverageNo long-wear claimNot marketed for normal/oily skin
Very close colour · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Not marketed for normal/oily skin
Retailer shade note: dark shade, neutral undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $34.91 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)$3.99 less (33%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at Target
Walgreens$8View at WalgreensWalmart$8View at WalmartCVS$8View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $27.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: deep auburn with neutral undertones for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $28.01 moreMatches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Slightly warmer undertone
Looks identical · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: medium deep warm peachy
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta BeautyCosts $46.01 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural matte rather than matte finishFull rather than medium coverageDoes not claim a lightweight feel
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural matte rather than matte finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: dark with neutral undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$58View at Ulta BeautySephoraCosts $57.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $4.01 moreMatches: Near-identical swatch colourSame matte finish
Differences: Slightly warmer undertoneBuildable rather than medium coverageNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: golden caramel with warm undertone
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSUlta Beautyfrom $16 · product priceView at Ulta BeautyWalmartCosts $1.61 moreMatches: Near-identical swatch colourSame matte finish
Differences: Slightly warmer undertoneBuildable rather than medium coverageNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$13.60View at WalmartTarget$13.69View at TargetUlta Beauty(product price)Costs $30.01 moreMatches: Very close colourClaims a blurring effectBoth claim 12-hour wear
Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $29.01 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishLight rather than medium coverage
Looks identical · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage
Retailer shade note: dark with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sWalmartCosts $0.29 moreMatches: Near-identical swatch colourSame matte finish
Differences: Slightly warmer undertoneBuildable rather than medium coverageNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$12.28View at WalmartUlta Beauty(product price)Costs $42.01 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: very dark w/ gold/brown undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautySephoraCosts $34.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: medium - neutral, slightly warm
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephoraCosts $12.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: very tan with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $34.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: medium-deep skin with neutral/deep peachy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $48.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageDoes not claim a lightweight feelNot marketed for normal skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $17.01 moreMatches: Very close colourClaims not settling into linesBoth claim a lightweight feel
Differences: Slightly cooler undertoneNatural matte rather than matte finishFull rather than medium coverage
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than matte finish · Full rather than medium coverage
Retailer shade note: Medium/Tan with Cool Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: for medium deep rich neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta BeautyCosts $9.01 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetUlta BeautyCosts $57.01 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneBuildable rather than medium coverageContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · Contains listed fragrance
Retailer shade note: medium light-deep shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautyUlta Beauty(product price)$5 less (42%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly cooler undertoneNo long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: medium with red undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: for medium deep rich neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $38.01 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: Deep with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim a lightweight feelNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sShowing 12 of 30 matches
The closest shade to Maybelline Fit Me Matte + Poreless Foundation Coconut 355 (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
050 Café
5C
$38
Dark 5N
$31
6 Neutral
$42
19NC
$30
N10
$16.99
Amande
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 7N1 Deep Amber, against Maybelline Fit Me Matte + Poreless Foundation in Coconut 355. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 7N1 Deep Amber.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
