Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $46.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Contains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: Light to medium, warm undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta Beauty
WalmartCosts $2.98 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim a lightweight feel
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at Target
Walgreens$15.99View at Walgreens
CVS$15.99View at CVSUlta Beauty(product price)Costs $2.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage
Retailer shade note: fair or light skin tones with a warm pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta BeautyCosts $2.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
No material differences in the data we have.
Looks identical · Matte · Medium coverage
Ingredients (not scored): 28% ingredient overlap
Retailer shade note: light beige with a warm undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14View at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $27.51 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than medium coverageNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim
Retailer shade note: for very light warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)$5 less (42%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: No long-wear claimDoes not claim a lightweight feel
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No long-wear claim · Does not claim a lightweight feel
Retailer shade note: light with warm yellow undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $12.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNot marketed for oily skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for oily skin
Retailer shade note: light, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $38.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: Light with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: true beige with neutral undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sWalmart$0.02 less (0%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta BeautyCosts $28.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Full rather than medium coverageDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · Does not claim a lightweight feel
Medium confidence· Digital match
Clinique Superpowder Double Face Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $46.01 moreMatches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Slightly cooler undertoneContains listed fragrance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Contains listed fragrance
Retailer shade note: Light to medium, cool undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beauty$58View at Ulta BeautyUlta Beauty(product price)Costs $2.01 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneBuildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage
Retailer shade note: fair or light skin tones with a cool pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $41.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: Light with Pinky Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $27.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: very fair with soft peachy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $41.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: Fair with Pinky Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $36.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: for light skintones with neutral warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)$3.99 less (33%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo long-wear claimDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: medium or tan skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim 12-hour wear
Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for oily skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for oily skin
Retailer shade note: fair, warm undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $29.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)Costs $29.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: light neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyWalmart$2.70 less (23%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $43.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: M1.2 - Medium with neutral undertones and a light peach tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $41.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: Light with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $30.01 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: Fair with Warm Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $48.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than medium coverageDoes not claim a lightweight feelNot marketed for normal skin
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: fair skin with warm tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $33.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: light skin tones with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sSephoraCosts $43.01 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim 16-hour wear
Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for oily skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for oily skin
Retailer shade note: M2.25 - Medium with neutral undertones, and a peach tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraSephoraCosts $27.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo long-wear claimDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sShowing 12 of 29 matches
The closest shade to Maybelline Fit Me Matte + Poreless Foundation Pure Beige 235 (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
025 Medium
3 Warm Peach
$42
290N
$24
Light Beige
$36
5.5 Medium
$36
Drift 3.8
$39
Medium Sand
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Acne Solutions Liquid Makeup Foundation in CN 40 Cream Chamois, against Maybelline Fit Me Matte + Poreless Foundation in Pure Beige 235. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Acne Solutions Liquid Makeup Foundation in CN 40 Cream Chamois.
9 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Revolution Beauty Superfix Blur Longwear Foundation in F6N, against Maybelline Fit Me Matte + Poreless Foundation in Pure Beige 235. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Superfix Blur Longwear Foundation in F6N.
9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Clinique Acne Solutions Liquid Makeup Foundation CN 40 Cream Chamois
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Revolution Beauty Superfix Blur Longwear Foundation F6N
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
