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Fit Me Matte + Poreless Foundation Pure Beige 235 dupes and alternatives Maybelline

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Fair 4N

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $30.01 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative: Sephora Collection Best Skin Ever Matte Powder Foundation 12N Light

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
86out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
81
Wear (Wear & performance)
80
Skin (Skin suitability)
50
Best price
$24SephoraSephora
Costs $12.01 more

Your shade $11.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N6
    Shade match 94
    $39SephoraSephoraCosts $27.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: true beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  2. #4 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Light Tan
    Shade match 97
    $11.97WalmartWalmart$0.02 less (0%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Superpowder Double Face Makeup Foundation

    Matte Honey
    Shade match 94
    $40Ulta BeautyUlta BeautyCosts $28.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. Shade match 98
    $53SephoraSephoraCosts $41.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Light with Pinky Undertones

    Medium confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N4
    Shade match 93
    $39SephoraSephoraCosts $27.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    48
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: very fair with soft peachy undertones

    Medium confidence· Digital match

    View match
  6. Shade match 97
    $53SephoraSephoraCosts $41.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Fair with Pinky Undertones

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $8Ulta BeautyUlta Beauty(product price)$3.99 less (33%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · Hourglass

    Vanish Seamless Finish Foundation Stick

    3.5 Bisque
    Shade match 93
    $49SephoraSephoraCosts $37.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim 12-hour wear

    Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    40

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for oily skin

    Retailer shade note: fair, warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Clinique

    Beyond Perfecting Powder Foundation + Concealer

    07 Cream Chamois
    Shade match 86
    $41Ulta BeautyUlta BeautyCosts $29.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    80

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Light Beige
    Shade match 93
    $9.29WalmartWalmart$2.70 less (23%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    74
    Wear & performance
    52
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage

    Medium confidence· Digital match

    View match
  11. Shade match 95
    $53SephoraSephoraCosts $41.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Light with Peachy Undertones

    Medium confidence· Digital match

    View match
  12. #14 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    1N14 Beige
    Shade match 93
    $45SephoraSephoraCosts $33.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    74
    Wear & performance
    52
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: light skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 94
    $55SephoraSephoraCosts $43.01 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim 16-hour wear

    Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    40

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for oily skin

    Retailer shade note: M2.25 - Medium with neutral undertones, and a peach tone

    Medium confidence· Digital match

    View match
  14. #16 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Medium
    Shade match 97
    $39SephoraSephoraCosts $27.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    43

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal skin

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Pure Beige 235 (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Close colour
    • Fair

    $10.99

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3 Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Warm Peach

    • Looks identical
    • Light · Warm · peach undertone

    $42

  2. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Light Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige

    • Looks identical
    • Light medium · Neutral undertone

    $36

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $36

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8

    • Looks identical
    • Light medium · Warm · peach undertone

    $39

  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Sand

    • Very close colour
    • Light · Neutral undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Fair 4N, against Maybelline Fit Me Matte + Poreless Foundation in Pure Beige 235. Every attribute compared, with its share of the score.

ComparedYour shadePure Beige 235Closest shade matchFair 4NScore
Shade match55% of overall98
Colour97#e5b595#e7b392Looks identicalColour difference 1.0 (0 is identical)
Depth99LightLightSameDepth difference: 0.5
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 82/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Fair 4N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Both claim 12-hour wear
  • Claims transfer resistance
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Full rather than medium coverage
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Sephora Collection Best Skin Ever Matte Powder Foundation in 12N Light, against Maybelline Fit Me Matte + Poreless Foundation in Pure Beige 235. Every attribute compared, with its share of the score.

ComparedYour shadePure Beige 235Closest overall alternative12N LightScore
Shade match55% of overall93
Colour95#e5b595#e9b996Looks identicalColour difference 1.4 (0 is identical)
Depth97LightLightSameDepth difference: 2.0
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, oilyNormalBoth marketed for normal skin
Overall match 86/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Matte Powder Foundation in 12N Light.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Not marketed for oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Fair 4N

Best price
$42SephoraSephora
Costs $30.01 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative

Sephora Collection Best Skin Ever Matte Powder Foundation 12N Light

Best price
$24SephoraSephora
Costs $12.01 more

Your shade $11.99 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.