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Fit Me Matte + Poreless Foundation Latte 358 dupes and alternatives Maybelline

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Smashbox Always On Skin-Balancing Foundation M30N

The equivalent shade: scored on colour, depth and undertone only.

Shade match
93out of 100
Colour
90
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $33.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Juvia's Place I am Magic Powder Foundation Cabo - Medium 1

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
86out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
82
Wear (Wear & performance)
80
Skin (Skin suitability)
76
Match price
$20Ulta BeautyUlta Beauty
Costs $8.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC63
    Shade match 92
    $39SephoraSephoraCosts $27.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: dark deep rich brown with neutral undertone for deep dark skin

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $38SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: for rich skin

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW50
    Shade match 88
    $39SephoraSephoraCosts $27.01 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Full rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: rich coffee with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  4. #6 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    8N1 Espresso
    Shade match 79
    $52Ulta BeautyUlta Beauty(product price)Costs $40.01 more

    Matches: Same matte finishBoth claim 12-hour wearClaims not settling into lines

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    74
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: deepest with cool brown undertones

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $42SephoraSephoraCosts $30.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  6. Shade match 92
    $47SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    52
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for normal skin

    Retailer shade note: deep with cool-neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium Deep 45 Neutral
    Shade match 89
    $42SephoraSephoraCosts $30.01 more

    Matches: Same neutral undertoneSame matte finishClaims transfer resistance

    Differences: Full rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    49
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: for tan-dark neutral skin with a subtle golden hue

    Medium confidence· Digital match

    View match
  8. Shade match 90
    $47SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for normal skin

    Score details
    Shade match
    90
    Finish & visual result
    52
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for normal skin

    Retailer shade note: deep with deep neutral-warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Latte 358 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Slight colour difference
    • Deep tan

    $10.99

Closest concealers

  1. NARS Radiant Creamy Concealer

    Café

    NARS Radiant Creamy Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Very close colour
    • Deep tan · Neutral undertone

    $8

  3. Clinique Even Better All-Over Concealer + Eraser

    WN 125 Mahogany

    Clinique Even Better All-Over Concealer + Eraser, shade WN 125 Mahogany

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $22

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Looks identical
    • Deep tan · Warm undertone

    $30

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Mocha

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Mocha

    • Looks identical
    • Deep tan · Cool · rosy undertone

    $36

  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Always On Skin-Balancing Foundation in M30N, against Maybelline Fit Me Matte + Poreless Foundation in Latte 358. Every attribute compared, with its share of the score.

ComparedYour shadeLatte 358Closest shade matchM30NScore
Shade match55% of overall93
Colour90#a36f55#9f694dVery close colourColour difference 2.3 (0 is identical)
Depth95Deep tanDeep tanSameDepth difference: 3.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall52
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 80/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Skin-Balancing Foundation in M30N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Both claim 16-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Powder Foundation in Cabo - Medium 1, against Maybelline Fit Me Matte + Poreless Foundation in Latte 358. Every attribute compared, with its share of the score.

ComparedYour shadeLatte 358Closest overall alternativeCabo - Medium 1Score
Shade match55% of overall91
Colour85#a36f55#ad6f4eVery close colourColour difference 3.0 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared82
Finish100MatteMatteSameSame matte finish
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 86/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Cabo - Medium 1.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Both claim a lightweight feel

Different

  • Full rather than medium coverage

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholListed (alcohol denat.)No ingredient list
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Smashbox Always On Skin-Balancing Foundation M30N

Match price
$45Ulta BeautyUlta Beauty
Costs $33.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Juvia's Place I am Magic Powder Foundation Cabo - Medium 1

Match price
$20Ulta BeautyUlta Beauty
Costs $8.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.