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Fit Me Matte + Poreless Foundation Latte 358 dupes and alternatives Maybelline

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 7N

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Kylie Cosmetics Natural Blur Powder Foundation 10N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
89
Wear (Wear & performance)
74
Skin (Skin suitability)
80
Match price
$38Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $64SephoraSephoraCosts $52.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Not marketed for normal skinContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    43

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: medium to deep

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $50SephoraSephoraCosts $38.01 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    6N2 Truffle
    Shade match 92
    $52SephoraSephoraCosts $40.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Not marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    45
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for normal skin

    Retailer shade note: very deep with neutral subtle brown undertones

    Medium confidence· Digital match

    View match
  4. Shade match 90
    $42SephoraSephoraCosts $30.01 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    87
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $32SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for normal/oily skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for normal/oily skin · Contains listed fragrance

    Retailer shade note: neutral saddle brown

    Medium confidence· Digital match

    View match
  6. #8 · Essence

    Foundation Stick

    210
    Shade match 85
    $6.99Ulta BeautyUlta Beauty(product price)$5 less (42%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: medium tan with golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    415 Medium Deep
    Shade match 90
    $52SephoraSephoraCosts $40.01 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Essence

    Foundation Stick

    240
    Shade match 83
    $6.99Ulta BeautyUlta Beauty(product price)$5 less (42%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: tan with rosy undertones

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Amazonian Clay Blurring Powder Foundation

    46N Tan-Deep Neutral
    Shade match 82
    $40SephoraSephoraCosts $28.01 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: tan to deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · Kylie Cosmetics

    Natural Blur Powder Foundation

    10WN
    Shade match 78
    $38Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Same matte finishSame medium coverageClaims a blurring effect

    Differences: Slightly lighterOlive rather than neutral undertone

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Olive rather than neutral undertone

    Retailer shade note: deep with warm neutral olive undertones

    Medium confidence· Digital match

    View match
  11. Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $30.01 more

    Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish

    Differences: Radiant rather than matte finishContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    48
    Wear & performance
    100
    Skin suitability
    76

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than matte finish · Contains listed fragrance

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Latte 358 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Slight colour difference
    • Deep tan

    $10.99

Closest concealers

  1. NARS Radiant Creamy Concealer

    Café

    NARS Radiant Creamy Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Very close colour
    • Deep tan · Neutral undertone

    $8

  3. Clinique Even Better All-Over Concealer + Eraser

    WN 125 Mahogany

    Clinique Even Better All-Over Concealer + Eraser, shade WN 125 Mahogany

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $22

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Looks identical
    • Deep tan · Warm undertone

    $30

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Mocha

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Mocha

    • Looks identical
    • Deep tan · Cool · rosy undertone

    $36

  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 in 7N, against Maybelline Fit Me Matte + Poreless Foundation in Latte 358. Every attribute compared, with its share of the score.

ComparedYour shadeLatte 358Closest shade match7NScore
Shade match55% of overall97
Colour95#a36f55#a46d4fLooks identicalColour difference 1.5 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.7
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared53
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 80/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 in 7N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Radiant finish instead of matte
  • No long-wear claim
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, low silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedSPF 20
OverlapBoth water-based; silicone high vs low

Why the closest overall alternative works

Kylie Cosmetics Natural Blur Powder Foundation in 10N, against Maybelline Fit Me Matte + Poreless Foundation in Latte 358. Every attribute compared, with its share of the score.

ComparedYour shadeLatte 358Closest overall alternative10NScore
Shade match55% of overall93
Colour89#a36f55#a2694bVery close colourColour difference 2.4 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.6
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, oilyDry, normal, combination, oilyBoth marketed for normal/​oily skin
Overall match 88/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 10N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 7N

Best price
$55SephoraSephora
Costs $43.01 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative

Kylie Cosmetics Natural Blur Powder Foundation 10N

Match price
$38Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.