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Fit Me Matte + Poreless Foundation Rich Tan 238 dupes and alternatives Maybelline

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol7Vegan3Cruelty-free4Oil-free1With SPF0Mineral1

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Only showing matches with medium coverage.

Closest shade match: Juvia's Place I am Magic Natural Radiance Foundation 720 Bali

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
Rich Tan 238Change shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
Juvia's Place
720 Bali
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Costs $12.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Ochre

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
Rich Tan 238Change shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
MERIT
Ochre
Depth and undertone: Light · Warm
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
76
Wear (Wear & performance)
68
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $26.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 46 Golden Neutral
    Shade match 94
    $39Ulta BeautyUlta Beauty(product price)Costs $27.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimNot marketed for normal skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No long-wear claim · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  2. #4 · RMS Beauty

    ReEvolve Natural Finish Foundation

    33.5
    Shade match 94
    $59Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: warm tawny peach

    Medium confidence· Digital match

    View match
  3. #5 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    13O Hickory
    Shade match 91
    $50SephoraSephoraCosts $38.01 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Olive rather than neutral undertoneNatural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: Light-medium with olive undertones

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Light Reflecting Foundation

    Punjab
    Shade match 95
    $55SephoraSephoraCosts $43.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: M1 - medium with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  5. #7 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    9W
    Shade match 94
    $48SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with medium warm undertone

    Medium confidence· Digital match

    View match
  6. #8 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    2W2 Rattan
    Shade match 90
    $52SephoraSephoraCosts $40.01 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Olive rather than neutral undertoneNot marketed for normal skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    45
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for normal skin

    Retailer shade note: light-medium with warm olive undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Rich Tan 238 (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N22

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N22

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Looks identical
    • Light medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W

    • Very close colour
    • Light medium · Warm undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I am Magic Natural Radiance Foundation in 720 Bali, against Maybelline Fit Me Matte + Poreless Foundation in Rich Tan 238. Every attribute compared, with its share of the score.

ComparedYour shadeRich Tan 238Closest shade match720 BaliScore
Shade match55% of overall97
Colour96#e4b187#e3b48dLooks identicalColour difference 1.2 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared53
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 720 Bali.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • No drying alcohol listed

Different

  • Radiant finish instead of matte
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ochre, against Maybelline Fit Me Matte + Poreless Foundation in Rich Tan 238. Every attribute compared, with its share of the score.

ComparedYour shadeRich Tan 238Closest overall alternativeOchreScore
Shade match55% of overall94
Colour96#e4b187#e8b48cLooks identicalColour difference 1.2 (0 is identical)
Depth97Light mediumLightCloseDepth difference: 1.8
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 85/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ochre.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same medium coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Juvia's Place I am Magic Natural Radiance Foundation 720 Bali

Match price
$24Ulta BeautyUlta Beauty
Costs $12.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Ochre

Best price
$38SephoraSephora
Costs $26.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.