Very fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.99 at Ulta Beauty
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $34.91 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$46.90View at Ulta Beauty
SephoraCosts $25.01 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage
Retailer shade note: Ultra Fair skin with beige undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta BeautyCosts $30.01 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)$5 less (42%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: No long-wear claimDoes not claim a lightweight feel
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No long-wear claim · Does not claim a lightweight feel
Retailer shade note: fair with peachy undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: very fair beige with neutral undertone for very fair skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sUlta Beauty(product price)Costs $34.91 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta BeautyCosts $57.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than medium coverageContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than medium coverage · Contains listed fragrance
Retailer shade note: fair shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautySephoraCosts $30.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Full rather than medium coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance
Retailer shade note: light skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Not marketed for normal skin
Very close colour · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for normal skin
Retailer shade note: light - warm
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $26.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: warm golden
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $40.01 moreMatches: Near-identical swatch colourSame matte finishBoth claim 12-hour wear
Differences: Slightly cooler undertoneFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage
Retailer shade note: light with cool rosy peach undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sWalmart$0.02 less (0%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperFull rather than medium coverageDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetSephoraCosts $37.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: for very fair skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $12.01 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishFull rather than medium coverageNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No long-wear claim
Retailer shade note: light neutral peach
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty(product price)Costs $8.01 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for oily skin
Retailer shade note: fair neutral peachy tone
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $40.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $12.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $40.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $46.01 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural matte rather than matte finishFull rather than medium coverageDoes not claim a lightweight feel
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural matte rather than matte finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: light cool with neutral undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $20.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for normal/oily skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for normal/oily skin · Contains listed fragrance
Retailer shade note: neutral n-light
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $43.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: L2 - very light with neutral undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $35.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish
Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for normal skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for normal skin
Retailer shade note: fair with warm-golden undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraSephoraCosts $12.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: fair with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $29.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: fair light neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: for fair skintones with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyUlta Beauty(product price)Costs $23.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim a lightweight feel
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: fair to light with neutral golden undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $51.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: light to medium with neutral-peach undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sUlta Beauty(product price)Costs $41.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: Fair with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephora$53 · out of stockView at SephoraSephoraCosts $27.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than matte finishNot marketed for normal skinContains listed fragrance
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than matte finish · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: light with neutral peach undertones
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty$1.99 less (17%)Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishLight rather than medium coverageNo long-wear claim
Looks identical · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L.A. Girl Sheer Skin Tinted Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyShowing 12 of 30 matches
The closest shade to Maybelline Fit Me Matte + Poreless Foundation Natural Ivory 112 (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
005 Ivory
110N
$24
110
$12.99
Light Ivory
$12.99
NC10
$30
Birch 1
$39
Almond
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect 2-in-1 Foundation in Ivory, against Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Ivory.
9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Powder Plus Foundation in N3, against Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Powder Plus Foundation in N3.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation Ivory
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
MAC Cosmetics Studio Fix Powder Plus Foundation N3
Ulta BeautyYour shade $11.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
