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Fit Me Matte + Poreless Foundation Fair Ivory 105 dupes and alternatives Maybelline

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear BD01

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 2W1 Dawn

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
91out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
91
Wear (Wear & performance)
74
Skin (Skin suitability)
87
Match price
$52Ulta BeautyUlta Beauty
Costs $40.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1W Brioche
    Shade match 95
    $54Ulta BeautyUlta Beauty(product price)Costs $42.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 97
    $69Ulta BeautyUlta BeautyCosts $57.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverageContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    57
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than medium coverage · Contains listed fragrance

    Retailer shade note: fair shade, golden undertone

    Medium confidence· Digital match

    View match
  3. Shade match 98
    $36SephoraSephoraCosts $24.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Not marketed for normal skin

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    40

    Looks identical · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Not marketed for normal skin

    Retailer shade note: light - warm

    Medium confidence· Digital match

    View match
  4. #6 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    2N1 Desert Beige
    Shade match 88
    $52Ulta BeautyUlta Beauty(product price)Costs $40.01 more

    Matches: Very close colourSame matte finishBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    74
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Maybelline

    Super Stay Lumi-Matte Foundation

    110
    Shade match 95
    $11.19$15.99Ulta BeautyUlta Beauty$0.80 less (7%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    45
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Sephora Collection

    Best Skin Ever Liquid Foundation

    07Y
    Shade match 98
    $24SephoraSephoraCosts $12.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Timeless Hydrating Foundation

    12N Fair Neutral
    Shade match 89
    $42Ulta BeautyUlta BeautyCosts $30.01 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    76

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  8. Shade match 96
    $15.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    52
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Medium confidence· Digital match

    View match
  9. #11 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Porcelain
    Shade match 96
    $11.97WalmartWalmart$0.02 less (0%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Milkshake 100B
    Shade match 92
    $37SephoraSephoraCosts $25.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage

    Retailer shade note: Ultra Fair skin with beige undertones

    Medium confidence· Digital match

    View match
  11. #13 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Light Natural
    Shade match 95
    $12.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N3
    Shade match 91
    $39Ulta BeautyUlta BeautyCosts $27.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: very fair with neutral peach undertones

    Medium confidence· Digital match

    View match
  13. Shade match 88
    $40SephoraSephoraCosts $28.01 more

    Matches: Very close colourSame matte finishClaims not settling into lines

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: for fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 82
    $52Ulta BeautyUlta Beauty(product price)Costs $40.01 more

    Matches: Very close colourSame matte finishBoth claim 12-hour wear

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    74
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: light with neutral rosy undertones

    Medium confidence· Digital match

    View match
  15. Shade match 90
    $54SephoraSephoraCosts $42.01 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    412 Warm Ivory
    Shade match 99
    $18.99Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Near-identical swatch colourSame warm undertoneClaims transfer resistance

    Differences: Natural rather than matte finishFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    99
    Finish & visual result
    67
    Wear & performance
    44
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  17. #19 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    1C1 Cool Bone
    Shade match 78
    $52Ulta BeautyUlta Beauty(product price)Costs $40.01 more

    Matches: Near-identical swatch colourSame matte finishBoth claim 12-hour wear

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    74
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: light with cool rosy peach undertones

    Medium confidence· Digital match

    View match
  18. Shade match 98
    $58SephoraSephoraCosts $46.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    37
    Skin suitability
    87

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very light skin with golden undertones

    Medium confidence· Digital match

    View match
  19. #21 · about-face

    THE PERFORMER Skin-Focused Foundation

    L1NEUTRAL
    Shade match 87
    $25Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Natasha Denona

    HY-GLAM Powder Foundation

    Y1
    Shade match 95
    $55Ulta BeautyUlta Beauty(product price)Costs $43.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No long-wear claimNot marketed for normal/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Not marketed for normal/oily skin

    Retailer shade note: fair yellow

    Medium confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC10
    Shade match 85
    $39SephoraSephoraCosts $27.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: very fair beige with neutral undertone for very fair skin

    Medium confidence· Digital match

    View match
  22. Shade match 96
    $63SephoraSephoraCosts $51.01 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skinContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    57
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin · Contains listed fragrance

    Retailer shade note: fair to light with warm undertones

    Medium confidence· Digital match

    View match
  23. Shade match 97
    $39SephoraSephoraCosts $27.01 more

    Matches: Near-identical swatch colourSame warm undertoneNo drying alcohol listed

    Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very fair warm with golden undertones

    Medium confidence· Digital match

    View match
  24. #26 · R.E.M. Beauty

    Sweetener Foundation

    fair 5 w
    Shade match 95
    $35Ulta BeautyUlta Beauty(product price)Costs $23.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/oily skin

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    15 Fair Neutral
    Shade match 88
    $18.99Ulta BeautyUlta BeautyCosts $7 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    44
    Skin suitability
    76

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone

    Medium confidence· Digital match

    View match
  26. Shade match 79
    $40SephoraSephoraCosts $28.01 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    87

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  27. Shade match 86
    $36SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNot marketed for normal skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    40

    Very close colour · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for normal skin

    Retailer shade note: fair-neutral

    Medium confidence· Digital match

    View match
  28. #30 · NARS

    Natural Matte Longwear Foundation

    MONT BLANC
    Shade match 87
    $55SephoraSephoraCosts $43.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    52
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: L2 - Very light with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W0.5 Warm Light
    Shade match 96
    $13.99Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  30. Shade match 98
    $49Ulta BeautyUlta BeautyCosts $37.01 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim 12-hour wear

    Differences: Radiant rather than matte finishLight rather than medium coverageContains listed fragrance

    Score details
    Shade match
    98
    Finish & visual result
    34
    Wear & performance
    74
    Skin suitability
    76

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · Contains listed fragrance

    Retailer shade note: lightest pinky beige

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Fair Ivory 105 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    005 Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 005 Ivory

    • Very close colour
    • Very fair

    $10.99

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    185

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 185

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

  2. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Very close colour
    • Very fair · Warm undertone

    $36

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Very close colour
    • Very fair · Warm · golden undertone

    $36

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Very close colour
    • Very fair · Warm undertone

    $12.99

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    355 Vanilla

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 355 Vanilla

    • Looks identical
    • Very fair

    $15.99

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Close colour
    • Very fair · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD01, against Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105. Every attribute compared, with its share of the score.

ComparedYour shadeFair Ivory 105Closest shade matchBD01Score
Shade match55% of overall99
Colour98#fddec5#fbddc3Looks identicalColour difference 0.7 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared34
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 76/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD01.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • No drying alcohol listed

Different

  • Radiant finish instead of matte
  • Light rather than medium coverage
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 2W1 Dawn, against Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105. Every attribute compared, with its share of the score.

ComparedYour shadeFair Ivory 105Closest overall alternative2W1 DawnScore
Shade match55% of overall95
Colour93#fddec5#f7d8bcVery close colourColour difference 1.8 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.5
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyCombination, normal, oilyBoth marketed for normal/​oily skin
Overall match 91/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 2W1 Dawn.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear BD01

Best price
$69Ulta BeautyUlta Beauty
Costs $57.01 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 2W1 Dawn

Match price
$52Ulta BeautyUlta Beauty
Costs $40.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.