Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
14 of 32 matches
Only showing matches without silicones.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.99 at Ulta Beauty
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta Beauty
Macy's$52View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $24.01 moreMatches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Not marketed for normal skin
Looks identical · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for normal skin
Retailer shade note: light - warm
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)Costs $40.01 moreMatches: Very close colourSame matte finishBoth claim 12-hour wear
Differences: Neutral rather than warm undertoneFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sSephoraCosts $12.01 moreMatches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: fair with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $30.01 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim 12-hour wear
Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than medium coverage
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)Costs $40.01 moreMatches: Very close colourSame matte finishBoth claim 12-hour wear
Differences: Slightly cooler undertoneFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage
Retailer shade note: light with neutral rosy undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sSephoraCosts $42.01 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than matte finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $40.01 moreMatches: Near-identical swatch colourSame matte finishBoth claim 12-hour wear
Differences: Slightly cooler undertoneFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage
Retailer shade note: light with cool rosy peach undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sSephoraCosts $46.01 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than medium coverageDoes not claim a lightweight feel
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very light skin with golden undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $13.01 moreMatches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than warm undertoneNatural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $51.01 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: fair to light with warm undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sSephoraCosts $24.01 moreMatches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than warm undertoneNot marketed for normal skin
Very close colour · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for normal skin
Retailer shade note: fair-neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $43.01 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage
Retailer shade note: L2 - Very light with neutral undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyThe closest shade to Maybelline Fit Me Matte + Poreless Foundation Fair Ivory 105 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
005 Ivory
185
$30
Cannelle
Almond
$36
100
$12.99
355 Vanilla
$15.99
C2
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Fair 1, against Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Fair 1.
5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 2W1 Dawn, against Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 2W1 Dawn.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Fair 1
Ulta BeautyYour shade $11.99 at Ulta Beauty
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 2W1 Dawn
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
