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Fit Me Matte + Poreless Foundation Sun Beige 310 dupes and alternatives Maybelline

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA Super Serum Skin Tint SPF 40 Shela ST8

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $36.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Golden Nude 16

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
43
Match price
$39.50Ulta BeautyUlta Beauty
Costs $27.51 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Timeless Hydrating Foundation

    35N Medium Neutral
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $30.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $39.50Ulta BeautyUlta Beauty(product price)Costs $27.51 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    43

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No long-wear claim · Not marketed for normal skin

    Retailer shade note: medium/tan skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · RMS Beauty

    ReEvolve Natural Finish Foundation

    33.5
    Shade match 93
    $59Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: warm tawny peach

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $55SephoraSephoraCosts $43.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    52
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: M2.5 - Medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  5. Shade match 94
    $54SephoraSephoraCosts $42.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · about-face

    THE PERFORMER Skin-Focused Foundation

    M1NEUTRAL
    Shade match 92
    $25Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 98
    $81Ulta BeautyUlta Beauty(product price)Costs $69.01 more

    Matches: Near-identical swatch colourSame neutral undertoneNo drying alcohol listed

    Differences: Radiant rather than matte finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. Shade match 98
    $81Ulta BeautyUlta Beauty(product price)Costs $69.01 more

    Matches: Near-identical swatch colourSame neutral undertoneNo drying alcohol listed

    Differences: Radiant rather than matte finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Sun Beige 310 (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC20

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $30

  2. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Looks identical
    • Light medium · Warm · peach undertone

    $36

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Looks identical
    • Light medium · Warm undertone

    $36

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    330

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330

    • Very close colour
    • Light medium · Warm undertone

    $30

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Neutral

    • Very close colour
    • Light medium · Neutral undertone

    $8

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Very close colour
    • Light medium · Warm · peach undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Super Serum Skin Tint SPF 40 in Shela ST8, against Maybelline Fit Me Matte + Poreless Foundation in Sun Beige 310. Every attribute compared, with its share of the score.

ComparedYour shadeSun Beige 310Closest shade matchShela ST8Score
Shade match55% of overall98
Colour98#e7ac7b#e5ab78Looks identicalColour difference 0.8 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.8
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared35
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type40Normal, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 71/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Shela ST8.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a blurring effect
  • No drying alcohol listed
  • Adds SPF 40

Different

  • Radiant finish instead of matte
  • Light rather than medium coverage
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 40
OverlapWater-based vs oil-based; silicone high vs none

Why the closest overall alternative works

bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Golden Nude 16, against Maybelline Fit Me Matte + Poreless Foundation in Sun Beige 310. Every attribute compared, with its share of the score.

ComparedYour shadeSun Beige 310Closest overall alternativeGolden Nude 16Score
Shade match55% of overall94
Colour97#e7ac7b#ecae7dLooks identicalColour difference 1.0 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.4
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall43
Skin type43Normal, oilyCombination, oilyBoth marketed for oily skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Golden Nude 16.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed
  • Adds SPF 15

Different

  • No long-wear claim
  • Not marketed for normal skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 15
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

ILIA Super Serum Skin Tint SPF 40 Shela ST8

Best price
$48SephoraSephora
Costs $36.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Golden Nude 16

Match price
$39.50Ulta BeautyUlta Beauty
Costs $27.51 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.