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Fit Me Matte + Poreless Foundation Soft Tan 228 dupes and alternatives Maybelline

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Glossier Stretch Fluid Foundation for Buildable Coverage Medium 2

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 4W1 Honey Bronze

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
91out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
74
Skin (Skin suitability)
87
Match price
$52Ulta BeautyUlta Beauty
Costs $40.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kylie Cosmetics

    Natural Blur Powder Foundation

    6W
    Shade match 97
    $38Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    5W2 Rich Caramel
    Shade match 95
    $52Ulta BeautyUlta Beauty(product price)Costs $40.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    74
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: deep with warm yellow undertones

    Medium confidence· Digital match

    View match
  3. #5 · Kylie Cosmetics

    Natural Blur Powder Foundation

    4WN
    Shade match 91
    $38Ulta BeautyUlta BeautyCosts $26.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Retailer shade note: light medium with warm neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Kylie Cosmetics

    Natural Blur Powder Foundation

    3WN
    Shade match 91
    $38Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Retailer shade note: light with warm neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Kylie Cosmetics

    Natural Blur Powder Foundation

    5WN
    Shade match 91
    $38Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Retailer shade note: medium with warm neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 96
    $39.50Ulta BeautyUlta Beauty(product price)Costs $27.51 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: for light warm skin with a subtle peach hue

    Medium confidence· Digital match

    View match
  7. #9 · Well People

    Skinforia Serum Foundation

    18 Light Warm
    Shade match 98
    $21$30Ulta BeautyUlta BeautyCosts $9.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    98
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    80

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  8. Shade match 97
    $59Ulta BeautyUlta BeautyCosts $47.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: warm beige

    Medium confidence· Digital match

    View match
  9. #11 · Kylie Cosmetics

    Natural Blur Powder Foundation

    3N
    Shade match 88
    $38Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 96
    $55SephoraSephoraCosts $43.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    52
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: L5 - Light to medium with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Kylie Cosmetics

    Natural Blur Powder Foundation

    3W
    Shade match 87
    $38Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Olive rather than warm undertone

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than warm undertone

    Retailer shade note: light with warm subtle olive undertones

    Medium confidence· Digital match

    View match
  12. #14 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    340 Versatile Nu III (N)
    Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $41.01 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  13. Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $41.01 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  14. Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $41.01 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Soft Tan 228 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    020 Sand

    Maybelline Fit Me Natural Finish Concealer, shade 020 Sand

    • Close colour
    • Fair

    $10.99

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Praline

    NARS Soft Matte Complete Concealer, shade Praline

    • Looks identical
    • Light · Warm undertone

    $36

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Very close colour
    • Light · Warm · golden undertone

    $8

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    310

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 310

    • Very close colour
    • Light · Warm · yellow undertone

    $30

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Very close colour
    • Light · Warm undertone

    $12.99

  5. Clinique Even Better All-Over Concealer + Eraser

    WN 56 Cashew

    Clinique Even Better All-Over Concealer + Eraser, shade WN 56 Cashew

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $22

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N14

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N14

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Glossier Stretch Fluid Foundation for Buildable Coverage in Medium 2, against Maybelline Fit Me Matte + Poreless Foundation in Soft Tan 228. Every attribute compared, with its share of the score.

ComparedYour shadeSoft Tan 228Closest shade matchMedium 2Score
Shade match55% of overall98
Colour97#e9ba89#edba87Looks identicalColour difference 1.0 (0 is identical)
Depth99LightLightSameDepth difference: 0.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, oilySensitiveMarketed for different skin types
Overall match 83/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Fluid Foundation for Buildable Coverage in Medium 2.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 4W1 Honey Bronze, against Maybelline Fit Me Matte + Poreless Foundation in Soft Tan 228. Every attribute compared, with its share of the score.

ComparedYour shadeSoft Tan 228Closest overall alternative4W1 Honey BronzeScore
Shade match55% of overall97
Colour95#e9ba89#edba83Looks identicalColour difference 1.5 (0 is identical)
Depth99LightLightSameDepth difference: 0.5
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyCombination, normal, oilyBoth marketed for normal/​oily skin
Overall match 91/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 4W1 Honey Bronze.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

Glossier Stretch Fluid Foundation for Buildable Coverage Medium 2

Best price
$34SephoraSephora
Costs $22.01 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 4W1 Honey Bronze

Match price
$52Ulta BeautyUlta Beauty
Costs $40.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.