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Fit Me Matte + Poreless Foundation Fair Ivory 105 dupes and alternatives Maybelline

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, without alcohol denat or coconut oil.

Closest shade match: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
Fair Ivory 105Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Medium coverage
The match
IT Cosmetics
Fair Warm
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Natural · Full coverage
Shade match
97out of 100
Colour
95
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 2W1 Dawn

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
Fair Ivory 105Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Medium coverage
The match
Estée Lauder
2W1 Dawn
Depth and undertone: Very fair · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
91
Wear (Wear & performance)
74
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $40.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    2N1 Desert Beige
    Shade match 88
    $52Ulta BeautyUlta Beauty(product price)Costs $40.01 more

    Matches: Very close colourSame matte finishBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    74
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Super Stay Up to 24HR Hybrid Powder-Foundation

    110
    Shade match 96
    $15.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    52
    Skin suitability
    76

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Medium confidence· Digital match

    View match
  3. #5 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Porcelain
    Shade match 96
    $11.97WalmartWalmart$0.02 less (0%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Light Natural
    Shade match 95
    $12.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N3
    Shade match 91
    $39Ulta BeautyUlta BeautyCosts $27.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: very fair with neutral peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    120
    Shade match 88
    $40SephoraSephoraCosts $28.01 more

    Matches: Very close colourSame matte finishClaims not settling into lines

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: for fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    1N2 Ecru
    Shade match 82
    $52Ulta BeautyUlta Beauty(product price)Costs $40.01 more

    Matches: Very close colourSame matte finishBoth claim 12-hour wear

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    74
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: light with neutral rosy undertones

    Medium confidence· Digital match

    View match
  8. #10 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    1C1 Cool Bone
    Shade match 78
    $52Ulta BeautyUlta Beauty(product price)Costs $40.01 more

    Matches: Near-identical swatch colourSame matte finishBoth claim 12-hour wear

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    74
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: light with cool rosy peach undertones

    Medium confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC10
    Shade match 85
    $39SephoraSephoraCosts $27.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: very fair beige with neutral undertone for very fair skin

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Natural Matte Longwear Foundation

    MONT BLANC
    Shade match 87
    $55SephoraSephoraCosts $43.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    52
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: L2 - Very light with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Fair Ivory 105 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    005 Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 005 Ivory

    • Very close colour
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    185

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 185

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Very close colour
    • Very fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Very close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    355 Vanilla

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 355 Vanilla

    • Looks identical
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Close colour
    • Very fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Warm, against Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105. Every attribute compared, with its share of the score.

ComparedYour shadeFair Ivory 105Closest shade matchFair WarmScore
Shade match55% of overall97
Colour95#fddec5#f6d9c1Looks identicalColour difference 1.3 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.2
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 80/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • No drying alcohol listed
  • Adds SPF 50

Different

  • Natural finish instead of matte
  • Full rather than medium coverage
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 2W1 Dawn, against Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105. Every attribute compared, with its share of the score.

ComparedYour shadeFair Ivory 105Closest overall alternative2W1 DawnScore
Shade match55% of overall95
Colour93#fddec5#f7d8bcVery close colourColour difference 1.8 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.5
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyCombination, normal, oilyBoth marketed for normal/​oily skin
Overall match 91/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 2W1 Dawn.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair Warm

Best price
$39SephoraSephora
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 2W1 Dawn

Match price
$52Ulta BeautyUlta Beauty
Costs $40.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.