Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
8 of 32 matches
Only showing matches made for sensitive skin, without talc or fragrance.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.99 at Ulta Beauty
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$0.80 less (7%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta Beauty
Walmart$11.97View at Walmart
Target$11.99View at Target
AmazonSee price at AmazonView at AmazonUlta BeautyCosts $30.01 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim 12-hour wear
Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than medium coverage
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta Beauty
SephoraCosts $42.01 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than matte finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $27.01 moreMatches: Near-identical swatch colourSame warm undertoneNo drying alcohol listed
Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very fair warm with golden undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta BeautyCosts $7 moreMatches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertone
Looks identical · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$18.99View at Ulta Beauty
CVS$18.99View at CVSUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonThe closest shade to Maybelline Fit Me Matte + Poreless Foundation Fair Ivory 105 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
005 Ivory
185
$30
Cannelle
Almond
$36
100
$12.99
355 Vanilla
$15.99
C2
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Fair 1, against Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Fair 1.
5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Laura Mercier Real Flawless Feather Matte Powder Foundation in 1W Brioche, against Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Mercier Real Flawless Feather Matte Powder Foundation in 1W Brioche.
5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Fair 1
Ulta BeautyYour shade $11.99 at Ulta Beauty
Laura Mercier Real Flawless Feather Matte Powder Foundation 1W Brioche
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
