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Fit Me Matte + Poreless Foundation Fair Ivory 105 dupes and alternatives Maybelline

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol6Vegan2Cruelty-free0Oil-free1With SPF1Mineral1

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Only showing matches in liquid form, without talc.

  • 11 matches have no formulation listed and are not shown.

Closest shade match: Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear BD01

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
Fair Ivory 105Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Medium coverage
The match
Chanel
BD01
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Radiant · Light coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69Ulta BeautyUlta Beauty
Costs $57.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD01

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
Fair Ivory 105Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Medium coverage
The match
Chanel
BD01
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
89
Wear (Wear & performance)
57
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Best price
$69Ulta BeautyUlta Beauty
Costs $57.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Best Skin Ever Liquid Foundation

    07Y
    Shade match 98
    $24SephoraSephoraCosts $12.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  2. #4 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    0N1 Silk
    Shade match 90
    $54SephoraSephoraCosts $42.01 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Givenchy

    Prisme Libre Glow Serum Blurring Foundation

    1.5W
    Shade match 96
    $63SephoraSephoraCosts $51.01 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for oily skinContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    57
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin · Contains listed fragrance

    Retailer shade note: fair to light with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Fair Warm
    Shade match 97
    $39SephoraSephoraCosts $27.01 more

    Matches: Near-identical swatch colourSame warm undertoneNo drying alcohol listed

    Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very fair warm with golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    1
    Shade match 79
    $40SephoraSephoraCosts $28.01 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    87

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Natural Matte Longwear Foundation

    MONT BLANC
    Shade match 87
    $55SephoraSephoraCosts $43.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    52
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: L2 - Very light with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Fair Ivory 105 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    005 Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 005 Ivory

    • Very close colour
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    185

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 185

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Very close colour
    • Very fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Very close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    355 Vanilla

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 355 Vanilla

    • Looks identical
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Close colour
    • Very fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD01, against Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105. Every attribute compared, with its share of the score.

ComparedYour shadeFair Ivory 105Closest shade matchBD01Score
Shade match55% of overall99
Colour98#fddec5#fbddc3Looks identicalColour difference 0.7 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared34
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 76/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD01.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • No drying alcohol listed

Different

  • Radiant finish instead of matte
  • Light rather than medium coverage
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD01, against Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105. Every attribute compared, with its share of the score.

ComparedYour shadeFair Ivory 105Closest overall alternativeBD01Score
Shade match55% of overall97
Colour96#fddec5#f7d9c1Looks identicalColour difference 1.2 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.0
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared57
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 88/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD01.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear BD01

Best price
$69Ulta BeautyUlta Beauty
Costs $57.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD01

Best price
$69Ulta BeautyUlta Beauty
Costs $57.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.