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Fit Me Matte + Poreless Foundation Fair Ivory 105 dupes and alternatives Maybelline

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

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Fragrance-free0No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF, applied. RemoveMineral1

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Only showing matches with SPF, without talc.

  • 29 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 412 Warm Ivory

The equivalent shade and the most similar foundation overall.

Your shade
Maybelline
Fair Ivory 105Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Medium coverage
The match
L'Oréal Paris
412 Warm Ivory
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Full coverage
Overall match
81out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
67
Wear (Wear & performance)
44
Skin (Skin suitability)
76
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
Costs $7 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Fair Warm
    Shade match 97
    $39SephoraSephoraCosts $27.01 more

    Matches: Near-identical swatch colourSame warm undertoneNo drying alcohol listed

    Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very fair warm with golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · Bobbi Brown

    Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Fair 1
    Shade match 98
    $49Ulta BeautyUlta BeautyCosts $37.01 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim 12-hour wear

    Differences: Radiant rather than matte finishLight rather than medium coverageContains listed fragrance

    Score details
    Shade match
    98
    Finish & visual result
    34
    Wear & performance
    74
    Skin suitability
    76

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · Contains listed fragrance

    Retailer shade note: lightest pinky beige

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Fair Ivory 105 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    005 Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 005 Ivory

    • Very close colour
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    185

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 185

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Very close colour
    • Very fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Very close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    355 Vanilla

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 355 Vanilla

    • Looks identical
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Close colour
    • Very fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 412 Warm Ivory, against Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105. Every attribute compared, with its share of the score.

ComparedYour shadeFair Ivory 105Closest match412 Warm IvoryScore
Shade match55% of overall99
Colour98#fddec5#fcdcc1Looks identicalColour difference 0.8 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared44
Longevity2012-hour wear32-hour wearDifferent32-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 81/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 412 Warm Ivory.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of matte
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 412 Warm Ivory

Match price
$18.99Ulta BeautyUlta Beauty
Costs $7 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.