Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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4 of 32 matches
Only showing matches made for sensitive skin, with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.99 at Ulta Beauty
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta BeautyWalmart$11.97View at Walmart
Target$11.99View at TargetAmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $4 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyWalgreens$15.99View at WalgreensWalmart$23.96View at Walmart
SephoraCosts $27.01 moreMatches: Near-identical swatch colourSame warm undertoneNo drying alcohol listed
Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very fair warm with golden undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyThe closest shade to Maybelline Fit Me Matte + Poreless Foundation Fair Ivory 105 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
005 Ivory
185
$30
Cannelle
Almond
$36
100
$12.99
355 Vanilla
$15.99
C2
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris Infallible 32H Fresh Wear Foundation in 412 Warm Ivory, against Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 412 Warm Ivory.
12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Maybelline Super Stay Lumi-Matte Foundation in 110, against Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Lumi-Matte Foundation in 110.
14 shared ingredients; weighted similarity 32%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible 32H Fresh Wear Foundation 412 Warm Ivory
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart
Maybelline Super Stay Lumi-Matte Foundation 110
Ulta BeautyYour shade $11.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
