Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
25 of 30 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta Beauty
Macy's$38View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $32.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Light rather than medium coverage
Very close colour · Matte · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Light rather than medium coverage
Retailer shade note: Medium Deep with neutral warm undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephoraCosts $52.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for normal skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for normal skin · Contains listed fragrance
Retailer shade note: medium to deep
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sSephoraCosts $38.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: Very deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $40.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for normal skin
Retailer shade note: very deep with neutral subtle brown undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52 · low stockView at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $27.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: dark deep rich brown with neutral undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $34.91 moreMatches: Same matte finishClaims a blurring effectBoth claim a lightweight feel
Differences: Buildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Full rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: rich coffee with neutral undertone for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $30.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $20.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for normal/oily skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for normal/oily skin · Contains listed fragrance
Retailer shade note: neutral saddle brown
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $40.01 moreMatches: Same matte finishBoth claim 12-hour wearClaims not settling into lines
Differences: Slightly cooler undertoneFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage
Retailer shade note: deepest with cool brown undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sSephoraCosts $30.01 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneFull rather than medium coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (42%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: medium tan with golden undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $40.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $35.01 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for normal skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for normal skin
Retailer shade note: deep with cool-neutral undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty(product price)$5 less (42%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly cooler undertoneNo long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: tan with rosy undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Slightly cooler undertoneDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Does not claim a lightweight feel
Retailer shade note: tan to deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $26.01 moreMatches: Same matte finishSame medium coverageClaims a blurring effect
Differences: Slightly lighterOlive rather than neutral undertone
Close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Olive rather than neutral undertone
Retailer shade note: deep with warm neutral olive undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sSephoraCosts $30.01 moreMatches: Same neutral undertoneSame matte finishClaims transfer resistance
Differences: Full rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: for tan-dark neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)Costs $30.01 moreMatches: Same neutral undertoneSame medium coverageClaims a skin-like finish
Differences: Radiant rather than matte finishContains listed fragrance
Close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish · Contains listed fragrance
Retailer shade note: dark with neutral undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $7.01 moreMatches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishLight rather than medium coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No long-wear claim
Retailer shade note: deep neutral
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Sephora$19View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $43.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than matte finishNo long-wear claimContains listed fragrance
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · No long-wear claim · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty(product price)Costs $33.01 moreMatches: Very close colourSame neutral undertoneBoth claim 16-hour wear
Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: level-three medium with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $35.01 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for normal skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for normal skin
Retailer shade note: deep with deep neutral-warm undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraShowing 12 of 23 matches
The closest shade to Maybelline Fit Me Matte + Poreless Foundation Latte 358 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
055 Hazelnut
$10.99
Café
Rich Cocoa
$8
WN 125 Mahogany
$22
43.0 Deep Honey
$30
Mocha
$36
N10
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Pixi On-the-Glow BASE Foundation Moisture Stick in Chestnut, against Maybelline Fit Me Matte + Poreless Foundation in Latte 358. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Pixi On-the-Glow BASE Foundation Moisture Stick in Chestnut.
2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
Kylie Cosmetics Natural Blur Powder Foundation in 10N, against Maybelline Fit Me Matte + Poreless Foundation in Latte 358. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kylie Cosmetics Natural Blur Powder Foundation in 10N.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Pixi On-the-Glow BASE Foundation Moisture Stick Chestnut
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Kylie Cosmetics Natural Blur Powder Foundation 10N
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
