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Fit Me Matte + Poreless Foundation Natural Ivory 112 dupes and alternatives Maybelline

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milani Conceal + Perfect 2-in-1 Foundation Ivory

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
Costs $1 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation N3

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
74
Wear (Wear & performance)
74
Skin (Skin suitability)
87
Best price
$39Ulta BeautyUlta Beauty
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC10
    Shade match 95
    $39SephoraSephoraCosts $27.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: very fair beige with neutral undertone for very fair skin

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Face Tape Full Coverage Foundation

    20S Light Sand
    Shade match 92
    $42SephoraSephoraCosts $30.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: light skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    1C1 Cool Bone
    Shade match 83
    $52Ulta BeautyUlta Beauty(product price)Costs $40.01 more

    Matches: Near-identical swatch colourSame matte finishBoth claim 12-hour wear

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    74
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: light with cool rosy peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Nude Ivory
    Shade match 94
    $11.97WalmartWalmart$0.02 less (0%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    14N Rosy Cheeks
    Shade match 97
    $24Ulta BeautyUlta BeautyCosts $12.01 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than matte finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No long-wear claim

    Retailer shade note: light neutral peach

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $58Ulta BeautyUlta Beauty(product price)Costs $46.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural matte rather than matte finishFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    76

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural matte rather than matte finish · Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: light cool with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Natural Ivory 112 (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    005 Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 005 Ivory

    • Very close colour
    • Very fair

    $10.99

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $24

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  3. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC10

    • Looks identical
    • Very fair · Neutral undertone

    $30

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Looks identical
    • Fair · Neutral undertone

    $39

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Very close colour
    • Very fair · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect 2-in-1 Foundation in Ivory, against Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112. Every attribute compared, with its share of the score.

ComparedYour shadeNatural Ivory 112Closest shade matchIvoryScore
Shade match55% of overall98
Colour97#f8d5bc#f9d4bcLooks identicalColour difference 0.9 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared82
Finish100MatteMatteSameSame matte finish
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Normal, oilyNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Ivory.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • No drying alcohol listed

Different

  • Full rather than medium coverage
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix Powder Plus Foundation in N3, against Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112. Every attribute compared, with its share of the score.

ComparedYour shadeNatural Ivory 112Closest overall alternativeN3Score
Shade match55% of overall98
Colour97#f8d5bc#f7d7c0Looks identicalColour difference 1.0 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.7
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared74
Finish100MatteMatteSameSame matte finish
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 88/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in N3.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Full rather than medium coverage

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs moderate

Where to buy

Closest shade match

Milani Conceal + Perfect 2-in-1 Foundation Ivory

Match price
$12.99Ulta BeautyUlta Beauty
Costs $1 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MAC Cosmetics Studio Fix Powder Plus Foundation N3

Best price
$39Ulta BeautyUlta Beauty
Costs $27.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.