Very fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches in liquid form, without coconut oil, alcohol denat or talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $11.99 at Ulta Beauty
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.99 at Ulta Beauty
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$46.90View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $34.91 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta BeautyCosts $57.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than medium coverageContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than medium coverage · Contains listed fragrance
Retailer shade note: fair shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautySephoraCosts $30.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Full rather than medium coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance
Retailer shade note: light skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: warm golden
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: for very fair skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $12.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $43.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: L2 - very light with neutral undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $12.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: fair with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $36.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finish
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: for fair skintones with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautySephoraCosts $51.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: light to medium with neutral-peach undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sThe closest shade to Maybelline Fit Me Matte + Poreless Foundation Natural Ivory 112 (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
005 Ivory
110N
$24
110
$12.99
Light Ivory
$12.99
NC10
$30
Birch 1
$39
Almond
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light Neutral, against Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light Neutral.
8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Kryolan Professional Makeup Digital Complexion Fluid Foundation in O 12, against Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kryolan Professional Makeup Digital Complexion Fluid Foundation in O 12.
8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Light Neutral
SephoraYour shade $11.99 at Ulta Beauty
Kryolan Professional Makeup Digital Complexion Fluid Foundation O 12
Ulta BeautyYour shade $11.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
