Very fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
4 of 32 matches
Only showing matches made for oily skin, without talc, silicones or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.99 at Ulta Beauty
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $24.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Not marketed for normal skin
Very close colour · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for normal skin
Retailer shade note: light - warm
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)Costs $40.01 moreMatches: Near-identical swatch colourSame matte finishBoth claim 12-hour wear
Differences: Slightly cooler undertoneFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage
Retailer shade note: light with cool rosy peach undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sThe closest shade to Maybelline Fit Me Matte + Poreless Foundation Natural Ivory 112 (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
005 Ivory
110N
$24
110
$12.99
Light Ivory
$12.99
NC10
$30
Birch 1
$39
Almond
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Fair Light 5 Neutral, against Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Fair Light 5 Neutral.
6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Tarte Timeless Hydrating Foundation in 16N Fair-Light Neutral, against Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Timeless Hydrating Foundation in 16N Fair-Light Neutral.
6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Fair Light 5 Neutral
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Tarte Timeless Hydrating Foundation 16N Fair-Light Neutral
Ulta BeautyYour shade $11.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
